BİLGİ PAKETİ / DERS KATALOĞU
| DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Ders Genel Tanıtım Bilgileri
| Course Code: | 1411311005 | ||||||||
| Ders İsmi: | Fundemantals of Marketing | ||||||||
| Ders Yarıyılı: | Fall | ||||||||
| Ders Kredileri: |
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| Language of instruction: | EN | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Necessary | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Dr.Öğr.Üyesi Elif TARAKÇI | ||||||||
| Course Lecturer(s): |
Dr.Öğr.Üyesi Fakhri BAGHİROV |
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| Course Assistants: |
Dersin Amaç ve İçeriği
| Course Objectives: | Teaching the concept of marketing, marketing methods and techniques and marketing venues. |
| Course Content: | The concept and scope of marketing, its development, modern marketing management, the relationship between marketing management and the environment, the role of strategic marketing and marketing, business mission and objectives, portfolio creation, marketing information system and marketing research, market concept: consumer market and consumer behavior, industrial (organizational) ) market and industrial buyer behavior, market segmentation, basics of market segmentation: psychological, demographic, geographic, behavioral segmentation, target market selection, market targeting, market positioning, promotion concept, promotion decisions, product concept, product types and features, product mix decisions , product life cycle, price, price policies, pricing methods, distribution decisions, intermediaries, distribution channel design, promotion, concept and importance, promotion mix creation process, advertising, public relations, personal selling, sales promotion, service marketing, electronic commerce, marketing management and international marketing. |
Learning Outcomes
The students who have succeeded in this course;
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Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | Pazarlamanın kavramı ve kapsamı; Gelişimi; Modern Pazarlama Yönetimi | text book |
| 2) | Relationship between Marketing Management and Environment; Strategic Marketing and the Role of Marketing: Business mission | text book |
| 3) | Business objectives, Creating a portfolio; | text notes |
| 4) | Marketing Information System and Marketing Research | text notes |
| 5) | Market Concept; Consumer Market and Consumer Behavior; Industrial (Organizational) Market and Industrial Buyer Behaviors | text notes |
| 6) | Market Segmentation; Fundamentals of Market Segmentation: Psychological Demographic, Geographic, Behavioral Segmentation | text notes |
| 7) | Target Market Selection; Market Targeting; Market Positioning | text book |
| 8) | midterm | text notes |
| 9) | Promotion Concept; Promotion Decisions; Product Concept; Product Types and Features | text notes |
| 10) | Product Mix Decisions; Product Life Curve | text notes |
| 11) | Price, Pricing Policies, Pricing Methods | text notes |
| 12) | Distribution Decisions; intermediaries; Distribution Channel Design | text notes |
| 13) | Promotion; Concept and Importance; The Process of Creating the Promotion Mix | text notes |
| 14) | Advertisement; Public relations; Personal Selling; Sales Promotion | text notes |
| 15) | Service Marketing; Marketing on the Internet; Marketing management; International marketing. | text notes |
| 16) | final | text notes |
Sources
| Course Notes / Textbooks: | ders notları |
| References: | Makro Pazarlama, 2. Baskı. Birol Tenekecioğlu ve N.Figen Ersoy, Birlik Ofset, Eskişehir, 2000. Pazarlama İlkeleri, Jim Blythe (Türkçesi: Prof.Dr. Yavuz Odabaşı), Prentice Hall, Bilim-Teknik Kitabevi, Eskişehir, 2001. Pazarlama İlkeleri, Türkiye Uygulamaları: Global Yönetimsel Yaklaşım, Ömer Baybars Tek, Beta, İstanbul, 1999. |
Ders - Program Öğrenme Kazanım İlişkisi
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems. | ||||||||||||||
| 2) Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams. | ||||||||||||||
| 3) Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself. | ||||||||||||||
| 4) Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development | ||||||||||||||
| 5) Awareness of the sectors and the ability to prepare a business plan. | ||||||||||||||
| 6) Professional and ethical responsibility awareness and acting in accordance with ethical principles. | ||||||||||||||
| 7) Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions. | ||||||||||||||
| 8) Information about current engineering practices and standards used in engineering practices. | ||||||||||||||
| 9) The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose. | ||||||||||||||
| 10) The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements. | ||||||||||||||
| 11) The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively. | ||||||||||||||
| 12) Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues. | ||||||||||||||
| 13) Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods. | ||||||||||||||
| 14) In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d). | ||||||||||||||
| 15) Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems | ||||||||||||||
Ders - Öğrenme Kazanımı İlişkisi
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems. | |
| 2) | Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams. | |
| 3) | Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself. | |
| 4) | Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development | |
| 5) | Awareness of the sectors and the ability to prepare a business plan. | |
| 6) | Professional and ethical responsibility awareness and acting in accordance with ethical principles. | |
| 7) | Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions. | 4 |
| 8) | Information about current engineering practices and standards used in engineering practices. | 4 |
| 9) | The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose. | |
| 10) | The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements. | |
| 11) | The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively. | |
| 12) | Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues. | |
| 13) | Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods. | |
| 14) | In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d). | |
| 15) | Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems |
Öğrenme Etkinliği ve Öğretme Yöntemleri
| Anlatım | |
| Beyin fırtınası /Altı şapka | |
| Course | |
| Proje Hazırlama |
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
| Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
| Homework | |
| Sunum |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 10 |
| Midterms | 1 | % 30 |
| Semester Final Exam | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 2 | 28 |
| Study Hours Out of Class | 14 | 2 | 28 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 3 | 3 |
| Total Workload | 61 | ||