ANESTHESIA
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Associate (Short Cycle) Degree	2	120	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 5 QF-EHEA:Short Cycle TR-NQF-HE, ISCED (1997-2013): 72

Ders Genel Tanıtım Bilgileri

Course Code:

5010003040

Ders İsmi:

Strategic Brand Management

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
2	0	0	2	3

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

The course requires 70% attendance. If the rate is exceeded, absent students will not be accepted for the final exams.

Type of course:

Üniversite Seçmeli

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Gizem ÖZDEL

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The course teaches students the basic principles of branding, branding techniques, and the sustainability of brand perception. The main aim of the course is to teach the student to create a brand and to develop marketing strategies based on brand identity elements.
Course Content:	Starting with the sociological conditions under which the concept of brand emerged, the elements of brand creation and management such as brand identity, brand promotion, and brand loyalty will be taught. Students will learn to analyze a brand created in the course and create their own brand.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Knows the concept of brand and brand terminology.
2) The relationship between identity and communication elements can be analyzed by knowing the variables of brand identity.
2 - Skills
Cognitive - Practical
1) Can create own brand by using knowledge of the basic systematics of brand building.
2) Can use the right marketing communication channels depending on the brand identity.
3) Can develop appropriate communication strategies for brand objectives and identity.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Brand Concept, Brand Types and Fundamentals of Brand Management	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
2)	Brand Positioning Concept, Brand Positioning Types, Criteria and Strategies	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
3)	Brand Identity, Brand Symbols, Brand Personality	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
4)	Brand Culture, Branding process and phases, Brand Emotions	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
5)	Symbolic and Functional Branding	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
6)	Brand Equity, Brand Awareness, and Brand Associations	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
7)	Brand Attitude, Brand Loyalty, Communication Strategies in Brand Equity	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
8)	MIDTERM
9)	Branding Strategies, Brand Extension and Co-Branding Strategies	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
10)	Branding and Consumer Behaviour, Buying Behaviour	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
11)	Brand Communication Strategies, Research in Communication Strategy Determination, Personal Selling, Sales Development	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
12)	Point-of-purchase communications, public relations in the context of direct marketing and marketing communications	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
13)	Advertising Strategies, Sponsorship and New Media in Brand Communication	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
14)	Student Presenatitions	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
15)	Student Presentations	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
15)	Student Presentations	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
16)	FINAL EXAMS

Sources

Course Notes / Textbooks:	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
References:	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes
1) Has basic, current and practical knowledge about his/her profession.
2) Have knowledge about occupational health and safety, environmental awareness and quality processes.
3) Follows current developments and practices for his/her profession and uses them effectively.
4) Uses professionally relevant information technologies (software, programs, animations, etc.) effectively.
5) Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and to propose solutions.
6) Can effectively present thoughts through written and verbal communication at the level of knowledge and skills and express them in an understandable manner.
7) Takes responsibility as a team member to solve unforeseen and complex problems encountered in applications related to his/her field.
8) Has awareness of career management and lifelong learning.
9) It has social, scientific, cultural and ethical values in the stages of collecting data related to its field, its application and the announcement of its results.
10) Uses a foreign language to keep up with current information and communicate with colleagues.
11) Graduates know the basic functioning mechanisms of the organs and systems that make up the human organism and the effects and side effects of the drugs used in anesthesia on these systems.
12) Graduates can evaluate the patient's airway at the end of the surgical intervention and ensure patient safety in all processes.
13) Graduates know the laws, regulations, legislation and professional ethical rules regarding their duties, rights and responsibilities as Anesthesiologist and act in accordance with these rules.
14) Graduates are aware of the duties and responsibilities of the anesthesia technician, have sufficient knowledge and skills, keep patient caregivers and people at the forefront, can perform active teamwork together with effective communication, and aim to constantly learn and improve the consumed information.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has basic, current and practical knowledge about his/her profession.
2)	Have knowledge about occupational health and safety, environmental awareness and quality processes.
3)	Follows current developments and practices for his/her profession and uses them effectively.
4)	Uses professionally relevant information technologies (software, programs, animations, etc.) effectively.
5)	Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and to propose solutions.
6)	Can effectively present thoughts through written and verbal communication at the level of knowledge and skills and express them in an understandable manner.
7)	Takes responsibility as a team member to solve unforeseen and complex problems encountered in applications related to his/her field.
8)	Has awareness of career management and lifelong learning.
9)	It has social, scientific, cultural and ethical values in the stages of collecting data related to its field, its application and the announcement of its results.
10)	Uses a foreign language to keep up with current information and communicate with colleagues.
11)	Graduates know the basic functioning mechanisms of the organs and systems that make up the human organism and the effects and side effects of the drugs used in anesthesia on these systems.
12)	Graduates can evaluate the patient's airway at the end of the surgical intervention and ensure patient safety in all processes.
13)	Graduates know the laws, regulations, legislation and professional ethical rules regarding their duties, rights and responsibilities as Anesthesiologist and act in accordance with these rules.
14)	Graduates are aware of the duties and responsibilities of the anesthesia technician, have sufficient knowledge and skills, keep patient caregivers and people at the forefront, can perform active teamwork together with effective communication, and aim to constantly learn and improve the consumed information.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Beyin fırtınası /Altı şapka
Bireysel çalışma ve ödevi
Course
Grup çalışması ve ödevi
Okuma
Homework

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Sözlü sınav
Homework
Grup Projesi
Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 30
Midterms	1	% 30
Semester Final Exam	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	2	32
Study Hours Out of Class	16	2	32
Homework Assignments	2	6	12
Midterms	1	1	1
Final	1	1	1
Total Workload			78