ANESTHESIA
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Associate (Short Cycle) Degree	2	120	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 5 QF-EHEA:Short Cycle TR-NQF-HE, ISCED (1997-2013): 72

Ders Genel Tanıtım Bilgileri

Course Code:

5010003040

Ders İsmi:

Strategic Brand Management

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
2	0	0	2	3

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

The course requires 70% attendance. If the rate is exceeded, absent students will not be accepted for the final exams.

Type of course:

Üniversite Seçmeli

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Gizem ÖZDEL

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The course teaches students the basic principles of branding, branding techniques, and the sustainability of brand perception. The main aim of the course is to teach the student to create a brand and to develop marketing strategies based on brand identity elements.
Course Content:	Starting with the sociological conditions under which the concept of brand emerged, the elements of brand creation and management such as brand identity, brand promotion, and brand loyalty will be taught. Students will learn to analyze a brand created in the course and create their own brand.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Knows the concept of brand and brand terminology.
2) The relationship between identity and communication elements can be analyzed by knowing the variables of brand identity.
2 - Skills
Cognitive - Practical
1) Can create own brand by using knowledge of the basic systematics of brand building.
2) Can use the right marketing communication channels depending on the brand identity.
3) Can develop appropriate communication strategies for brand objectives and identity.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Brand Concept, Brand Types and Fundamentals of Brand Management	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
2)	Brand Positioning Concept, Brand Positioning Types, Criteria and Strategies	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
3)	Brand Identity, Brand Symbols, Brand Personality	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
4)	Brand Culture, Branding process and phases, Brand Emotions	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
5)	Symbolic and Functional Branding	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
6)	Brand Equity, Brand Awareness, and Brand Associations	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
7)	Brand Attitude, Brand Loyalty, Communication Strategies in Brand Equity	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
8)	MIDTERM
9)	Branding Strategies, Brand Extension and Co-Branding Strategies	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
10)	Branding and Consumer Behaviour, Buying Behaviour	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
11)	Brand Communication Strategies, Research in Communication Strategy Determination, Personal Selling, Sales Development	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
12)	Point-of-purchase communications, public relations in the context of direct marketing and marketing communications	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
13)	Advertising Strategies, Sponsorship and New Media in Brand Communication	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
14)	Student Presenatitions	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
15)	Student Presentations	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
15)	Student Presentations	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
16)	FINAL EXAMS

Sources

Course Notes / Textbooks:	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın
References:	OKAY A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları OLINS W. (2012). Marka El Kitabı. İstanbul: Calisto Kitap TOSUN N. (2020). Marka Yönetimi. İstanbul: Beta Basım Yayın

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes
1) Graduates have basic theoretical and applied knowledge about anesthesia.
2) Graduates have knowledge of the ethical framework related to anesthesia practices.
3) Graduates use basic theoretical and applied knowledge about anesthesia.
4) Graduates carry out a given task independently using their basic knowledge of anesthesia applications.
5) Graduates can critically evaluate their basic knowledge and skills related to anesthesia.
6) Graduates identify their needs for learning and have the competence to direct their own learning.
7) Graduates express themselves effectively by communicating both verbal and written by using information and communication technologies related to the field of anesthesia.
8) Graduates follow the developments in the agenda of the society and the world in the field of health and evaluate them with a sense of social responsibility.
9) Graduates perform pre- and post-anaesthetic evaluation, pre-application material and drug preparation, and monitoring.
10) Graduates follow the patient during the anesthesia application.
11) Graduates know the basic functioning mechanisms of the organs and systems that make up the human organism and the effects and side effects of the drugs used in anesthesia on these systems.
12) Graduates can evaluate the patient's airway at the end of the surgical intervention and ensure patient safety in all processes.
13) Graduates know the laws, regulations, legislation and professional ethical rules regarding their duties, rights and responsibilities as Anesthesiologist and act in accordance with these rules.
14) Graduates are aware of the duties and responsibilities of the anesthesia technician, have sufficient knowledge and skills, keep patient caregivers and people at the forefront, can perform active teamwork together with effective communication, and aim to constantly learn and improve the consumed information.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Graduates have basic theoretical and applied knowledge about anesthesia.
2)	Graduates have knowledge of the ethical framework related to anesthesia practices.
3)	Graduates use basic theoretical and applied knowledge about anesthesia.
4)	Graduates carry out a given task independently using their basic knowledge of anesthesia applications.
5)	Graduates can critically evaluate their basic knowledge and skills related to anesthesia.
6)	Graduates identify their needs for learning and have the competence to direct their own learning.
7)	Graduates express themselves effectively by communicating both verbal and written by using information and communication technologies related to the field of anesthesia.
8)	Graduates follow the developments in the agenda of the society and the world in the field of health and evaluate them with a sense of social responsibility.
9)	Graduates perform pre- and post-anaesthetic evaluation, pre-application material and drug preparation, and monitoring.
10)	Graduates follow the patient during the anesthesia application.
11)	Graduates know the basic functioning mechanisms of the organs and systems that make up the human organism and the effects and side effects of the drugs used in anesthesia on these systems.
12)	Graduates can evaluate the patient's airway at the end of the surgical intervention and ensure patient safety in all processes.
13)	Graduates know the laws, regulations, legislation and professional ethical rules regarding their duties, rights and responsibilities as Anesthesiologist and act in accordance with these rules.
14)	Graduates are aware of the duties and responsibilities of the anesthesia technician, have sufficient knowledge and skills, keep patient caregivers and people at the forefront, can perform active teamwork together with effective communication, and aim to constantly learn and improve the consumed information.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Beyin fırtınası /Altı şapka
Bireysel çalışma ve ödevi
Course
Grup çalışması ve ödevi
Okuma
Homework

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Sözlü sınav
Homework
Grup Projesi
Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 30
Midterms	1	% 30
Semester Final Exam	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	2	32
Study Hours Out of Class	16	2	32
Homework Assignments	2	6	12
Midterms	1	1	1
Final	1	1	1
Total Workload			78