ANESTHESIA
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Associate (Short Cycle) Degree	2	120	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 5 QF-EHEA:Short Cycle TR-NQF-HE, ISCED (1997-2013): 72

Ders Genel Tanıtım Bilgileri

Course Code:

5010003017

Ders İsmi:

Public Relations and Communication

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
2	0	0	2	3

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

The course requires 70% attendance. If the rate is exceeded, absent students will not be accepted for the final exams.

Type of course:

Üniversite Seçmeli

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Gizem ÖZDEL

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

In this course, the student will learn the basic principles and importance of communication. Then, public relations concepts, historical development, and application methods will be conveyed. It is aimed at helping the student learn how to communicate correctly and plan and implement public relations campaigns.

Course Content:

The initial phase of the course will introduce the fundamental principles of communication terminology. This will be followed by an examination of the basic tenets of establishing effective mass and interpersonal communication. Finally, students will engage with the theoretical and practical aspects of public relations as a tool for communication with consumer audiences within organizational contexts.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Knows the basic concepts and techniques of communication.
2) Knows the terminology used in public relations.
2 - Skills
Cognitive - Practical
1) Can develop campaign strategies in the field of public relations.
3 - Competences
Communication and Social Competence
1) With the knowledge acquired about communication, it makes personal and mass communication in the right way.
2) Organize and supervise campaigns in the field of public relations.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	The definition and characteristics of the concept of communication. The relationship between different disciplines and communication.	AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınların GÜNGÖR N. (2022). İletişim-Kuramlar-Yaklaşımlar. Ankara: Siyasal Kitabevi OSKAY Ü. (2011). İletişimin ABC'si. İstanbul: Der Yayınları
2)	Types of communication (oral, written...), contextual types and roles of communication	AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınların GÜNGÖR N. (2022). İletişim-Kuramlar-Yaklaşımlar. Ankara: Siyasal Kitabevi OSKAY Ü. (2011). İletişimin ABC'si. İstanbul: Der Yayınları
3)	Interpersonal communication and its characteristics	AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınların GÜNGÖR N. (2022). İletişim-Kuramlar-Yaklaşımlar. Ankara: Siyasal Kitabevi OSKAY Ü. (2011). İletişimin ABC'si. İstanbul: Der Yayınları
4)	Definition, Elements and Importance of Public Relations	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları BALTA PELTEKOĞLU F. (2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın
5)	The Place of Public Relations in Marketing Communication	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
6)	Proactive - Reactive Public Relations and Historical Development of Public Relations	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
7)	Public Relations Practices and Processes	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
8)	MIDTERM
9)	Public Relations and Communication	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
10)	The Importance of Press Relations in Public Relations	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
11)	Marketing Oriented Public Relations, In-house Public Relations	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
12)	Public Relations and Event Management	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
13)	Public Relations and Corporate Social Responsibility	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
14)	Sponsorship and Public Relations Campaigns	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
15)	Crisis Management and Communication, Current Case Studies, Measurement Models of Public Relations	ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın
16)	FINAL EXAM

Sources

Course Notes / Textbooks:

ASNA A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. İstanbul: Pozitif Yayınları
AYDEDE C. (2011). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Mediacat Yayınları
AZİZ A. (2013). İletişime Giriş. İstanbul: Hiperlink Yayınları
BALTA PELTEKOĞLU F.(2022). Halkla İlişkiler Nedir?. İstanbul: Beta Basım Yayın
TOSUN BABÜR N. (2014). Marka Yönetimi. İstanbul: Beta Basım Yayın

References:

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	3	2	5	4
Program Outcomes
1) Has basic, current and practical knowledge about his/her profession.
2) Have knowledge about occupational health and safety, environmental awareness and quality processes.
3) Follows current developments and practices for his/her profession and uses them effectively.
4) Uses professionally relevant information technologies (software, programs, animations, etc.) effectively.
5) Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and to propose solutions.
6) Can effectively present thoughts through written and verbal communication at the level of knowledge and skills and express them in an understandable manner.
7) Takes responsibility as a team member to solve unforeseen and complex problems encountered in applications related to his/her field.
8) Has awareness of career management and lifelong learning.
9) It has social, scientific, cultural and ethical values in the stages of collecting data related to its field, its application and the announcement of its results.
10) Uses a foreign language to keep up with current information and communicate with colleagues.
11) Graduates know the basic functioning mechanisms of the organs and systems that make up the human organism and the effects and side effects of the drugs used in anesthesia on these systems.
12) Graduates can evaluate the patient's airway at the end of the surgical intervention and ensure patient safety in all processes.
13) Graduates know the laws, regulations, legislation and professional ethical rules regarding their duties, rights and responsibilities as Anesthesiologist and act in accordance with these rules.
14) Graduates are aware of the duties and responsibilities of the anesthesia technician, have sufficient knowledge and skills, keep patient caregivers and people at the forefront, can perform active teamwork together with effective communication, and aim to constantly learn and improve the consumed information.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has basic, current and practical knowledge about his/her profession.
2)	Have knowledge about occupational health and safety, environmental awareness and quality processes.
3)	Follows current developments and practices for his/her profession and uses them effectively.
4)	Uses professionally relevant information technologies (software, programs, animations, etc.) effectively.
5)	Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and to propose solutions.
6)	Can effectively present thoughts through written and verbal communication at the level of knowledge and skills and express them in an understandable manner.
7)	Takes responsibility as a team member to solve unforeseen and complex problems encountered in applications related to his/her field.
8)	Has awareness of career management and lifelong learning.
9)	It has social, scientific, cultural and ethical values in the stages of collecting data related to its field, its application and the announcement of its results.
10)	Uses a foreign language to keep up with current information and communicate with colleagues.
11)	Graduates know the basic functioning mechanisms of the organs and systems that make up the human organism and the effects and side effects of the drugs used in anesthesia on these systems.
12)	Graduates can evaluate the patient's airway at the end of the surgical intervention and ensure patient safety in all processes.
13)	Graduates know the laws, regulations, legislation and professional ethical rules regarding their duties, rights and responsibilities as Anesthesiologist and act in accordance with these rules.
14)	Graduates are aware of the duties and responsibilities of the anesthesia technician, have sufficient knowledge and skills, keep patient caregivers and people at the forefront, can perform active teamwork together with effective communication, and aim to constantly learn and improve the consumed information.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Beyin fırtınası /Altı şapka
Bireysel çalışma ve ödevi
Course
Grup çalışması ve ödevi
Okuma
Problem Çözme
Soru cevap/ Tartışma

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Homework
Bireysel Proje
Grup Projesi

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 15
Midterms	1	% 30
Semester Final Exam	1	% 40
Quiz	1	% 15
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	2	32
Application	1	10	10
Study Hours Out of Class	16	2	32
Homework Assignments	1	20	20
Quizzes	1	1	1
Midterms	1	1	1
Final	1	1	1
Total Workload			97