DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH)
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Bachelor's (First Cycle) Degree	4	240	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 6 QF-EHEA:First Cycle TR-NQF-HE, ISCED (1997-2013): 44,52

Ders Genel Tanıtım Bilgileri

Course Code:

1411002024

Ders İsmi:

Fundementals of Marketing

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
3	0	0	3	5

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

None

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Elif TARAKÇI

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

Upon successful completion of this course, students will be able to:
 Acquire proficiency in essential marketing tools, concepts, and terminology.
 Properly describe and articulate business terms and concepts linked to marketing
field.
 Recognize the significance of product, pricing, place and promotion in the planning
process.
 Apply fundamental concepts and theories to analyse complex business situations.
 Employ marketing concepts, tools, and techniques to address specific business
challenges.

Course Content:

This course is designed to provide an overview of modern marketing practices. Its courses can be roughly divided into two main parts: The first part introduces basic marketing concepts, principles, and tools. Here we will study consumer behaviour, market research methods, and marketing strategy design. The second part focuses on the practical implementation and mainly covers the four key elements of the marketing mix: product, price, place, and promotion.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Gaining insight into markets, consumer preferences and needs
2) Learning about the marketing environment, marketing information and consumer behavior, strategic marketing, targeting, segmentation, differentiation and positioning
2 - Skills
Cognitive - Practical
1) Examine and evaluate integrated marketing plans with the information we obtain.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introduction to Marketing	Chapter 1
2)	Marketing Strategy	Chapter 2
3)	Consumer Markets and Buyer Behavior	Chapter 5
4)	Busəness Markets and Business Buyer Behavior	Chapter 6
5)	Customer Value Driven Marketing Strategy- STP	Chapter 7
6)	Managing Marketing İnformation to Gain Customer Insights (Midterm Questions Till Here)	Chapter 4
7)	Products-Services-Brands	Chapter 8
8)	Mid Term
9)	Pricing	Chapter 10-11
10)	Marketing Channels, Retailing and Wholesaling	Chapter 12
11)	İntegrated Marketing Communications and Advertisements	Chapter 14
12)	New Product Developments	Chapter 9
13)	New Product Developments	Chapter 9
14)	Public Relations, Personal Selling and Sales Promotion	Chapter 15-Chapter-16
15)	Public Relations, Personal Selling and Sales Promotion	Chapter 15-Chapter-17
16)	FINAL EXAM

Sources

Course Notes / Textbooks:	Principles of Marketing, 18th edition by Kotler & Armstrong, Prentice Pearson Hall, NJ.
References:	Principles of Marketing, 18th edition by Kotler & Armstrong, Prentice Pearson Hall, NJ.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems.
2) Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams.
3) Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself.
4) Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development
5) Awareness of the sectors and the ability to prepare a business plan.
6) Professional and ethical responsibility awareness and acting in accordance with ethical principles.
7) Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions.
8) Information about current engineering practices and standards used in engineering practices.
9) The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose.
10) The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements.
11) The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively.
12) Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues.
13) Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods.
14) In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d).
15) Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems.
2)	Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams.
3)	Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself.
4)	Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development
5)	Awareness of the sectors and the ability to prepare a business plan.
6)	Professional and ethical responsibility awareness and acting in accordance with ethical principles.
7)	Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions.
8)	Information about current engineering practices and standards used in engineering practices.
9)	The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose.
10)	The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements.
11)	The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively.
12)	Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues.
13)	Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods.
14)	In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d).
15)	Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Grup Projesi
Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Presentation	1	% 15
Project	1	% 15
Midterms	1	% 20
Semester Final Exam	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Presentations / Seminar	1	2	2
Project	1	2	2
Midterms	1	2	2
Final	1	2	2
Total Workload			148