DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

1411002023

Ders İsmi:

Digital Marketing

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Elif TARAKÇI

Course Lecturer(s):

Dr.Öğr.Üyesi Fakhri BAGHİROV

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	At the end of this course, students should be able to: • Define key terms, concepts and theories of digital marketing • Identify multiple factors related to social media marketing • Conduct effective market research • Use SEO optimization and mobile marketing
Course Content:	This course will help you expand one's startup, company, brand, business, etc. through various tools and strategies. Focuses on digital marketing techniques to grow.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Develops executive skills covering all topics to get started in digital marketing
2) Can make comparisons between marketing and digital marketing.
3) Develop management skills that explain and determine how to make the most of their talents
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	What is digital marketing?	Lecture Notes
2)	The importance of Digital Marketing	Lecture Notes
3)	How digital marketing can be the ultimate tool of success for businesses	Lecture Noes
4)	How to do competitive analysis?	Lecture Notes
5)	Planning and creating a website: Brand awareness, credibility and delivery among consumers	Lecture Notes
6)	Planning and creating a website: Brand awareness, credibility and delivery among consumers	Lecture Notes
7)	Planning and creating a website: Practical demonstration on how to create a website	Lecture Notes
8)	Midterm
9)	Planning and building a website: How to incorporate design and other elements into the website?	Lecture Notes
10)	Search Engine Optimization (AMO)	Lecture Notes
11)	Search Engine Marketing (AMP)	Lecture Notes
12)	Content Strategy	Lecture Notes
13)	internet analytics	Lecture Notes
14)	Email marketing	Lecture Notes
15)	Final Exam

Sources

Course Notes / Textbooks:	Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth Marketing management / Philip Kotler, Philip Kotler ; Kevin Lane Keller Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz
References:	Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth Marketing management / Philip Kotler, Philip Kotler ; Kevin Lane Keller Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	1	2
Program Outcomes
1) Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems.
2) Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams.
3) Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself.
4) Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development
5) Awareness of the sectors and the ability to prepare a business plan.
6) Professional and ethical responsibility awareness and acting in accordance with ethical principles.
7) Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions.
8) Information about current engineering practices and standards used in engineering practices.
9) The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose.
10) The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements.
11) The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively.
12) Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues.
13) Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods.
14) In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d).
15) Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems.
2)	Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams.
3)	Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself.
4)	Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development
5)	Awareness of the sectors and the ability to prepare a business plan.
6)	Professional and ethical responsibility awareness and acting in accordance with ethical principles.
7)	Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions.
8)	Information about current engineering practices and standards used in engineering practices.
9)	The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose.
10)	The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements.
11)	The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively.
12)	Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues.
13)	Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods.
14)	In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d).
15)	Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Course

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Semester Final Exam	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Midterms	1	2	2
Final	1	2	2
Total Workload			88