DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | 1411002022 | ||||||||
Ders İsmi: | Global Marketing | ||||||||
Ders Yarıyılı: | Spring | ||||||||
Ders Kredileri: |
|
||||||||
Language of instruction: | EN | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi Elif TARAKÇI | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | This course is designed to provide students with the marketing knowledge and skills necessary to understand and work effectively in the global market. The course aims to familiarize students with international marketing concepts and practices. It is hoped that by doing this, students will develop analytical and creative skills along with cultural sensitivity. |
Course Content: | This course is designed to provide students with the marketing knowledge and skills necessary to understand and work effectively in the global market. The course aims to familiarize students with international marketing concepts and practices. It is hoped that by doing this, students will develop analytical and creative skills along with cultural sensitivity. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Introduction to global marketing | Lecture Notes |
2) | economic environment | Lecture Notes |
3) | Social and cultural environment | Lecture Notes |
4) | Political and legal environment | Lecture Notes |
5) | the market research | Lecture Notes |
6) | Market entry strategies | Lecture Notes |
7) | Market segmentation and positioning | Lecture Notes |
8) | Mid Term | |
9) | International products and services | Lecture notes |
10) | Pricing | Lecture Notes |
11) | International distribution | Lecture Notes |
12) | global communication | Lecture Notes |
13) | Product and Brand Decisions in International Markets | Lecture Notes |
14) | Case Study and Presentation | Lecture Notes |
15) | Case Study and Presentation | Lecture Notes |
16) | Final Exam |
Course Notes / Textbooks: | Küresel Pazarlama Yönetimi 1.Baskı - Beta Yayınları – 2008 2) Uluslararası Pazarlara Giriş Stratejileri 2.Baskı – Beta Yayınları - 2007 Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson Global marketing / Warren J. Keegan, Warren J. Keegan ; Mark C. Green |
References: | Küresel Pazarlama Yönetimi 1.Baskı - Beta Yayınları – 2008 2) Uluslararası Pazarlara Giriş Stratejileri 2.Baskı – Beta Yayınları - 2007 Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson Global marketing / Warren J. Keegan, Warren J. Keegan ; Mark C. Green |
Ders Öğrenme Kazanımları | 1 |
1 |
2 |
3 |
4 |
|||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||||||||
1) Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems. | ||||||||||||||
2) Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams. | ||||||||||||||
3) Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself. | ||||||||||||||
4) Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development | ||||||||||||||
5) Awareness of the sectors and the ability to prepare a business plan. | ||||||||||||||
6) Professional and ethical responsibility awareness and acting in accordance with ethical principles. | ||||||||||||||
7) Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions. | ||||||||||||||
8) Information about current engineering practices and standards used in engineering practices. | ||||||||||||||
9) The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose. | ||||||||||||||
10) The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements. | ||||||||||||||
11) The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively. | ||||||||||||||
12) Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues. | ||||||||||||||
13) Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods. | ||||||||||||||
14) In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d). | ||||||||||||||
15) Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems. | |
2) | Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams. | |
3) | Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself. | |
4) | Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development | |
5) | Awareness of the sectors and the ability to prepare a business plan. | |
6) | Professional and ethical responsibility awareness and acting in accordance with ethical principles. | |
7) | Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions. | |
8) | Information about current engineering practices and standards used in engineering practices. | |
9) | The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose. | |
10) | The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements. | |
11) | The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively. | |
12) | Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues. | |
13) | Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods. | |
14) | In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d). | |
15) | Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems |
Anlatım | |
Course |
Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
Sunum |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Semester Final Exam | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 88 |