DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

1411002022

Ders İsmi:

Global Marketing

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Elif TARAKÇI

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	This course is designed to provide students with the marketing knowledge and skills necessary to understand and work effectively in the global market. The course aims to familiarize students with international marketing concepts and practices. It is hoped that by doing this, students will develop analytical and creative skills along with cultural sensitivity.
Course Content:	This course is designed to provide students with the marketing knowledge and skills necessary to understand and work effectively in the global market. The course aims to familiarize students with international marketing concepts and practices. It is hoped that by doing this, students will develop analytical and creative skills along with cultural sensitivity.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) The application of international marketing strategy is learned.
2) Current approaches in international marketing are learned
3) Ideas come from successful entrepreneurs
4) Leadership and creativity characteristics are adopted
5) Creation of international marketing projects is taught
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introduction to global marketing	Lecture Notes
2)	economic environment	Lecture Notes
3)	Social and cultural environment	Lecture Notes
4)	Political and legal environment	Lecture Notes
5)	the market research	Lecture Notes
6)	Market entry strategies	Lecture Notes
7)	Market segmentation and positioning	Lecture Notes
8)	Mid Term
9)	International products and services	Lecture notes
10)	Pricing	Lecture Notes
11)	International distribution	Lecture Notes
12)	global communication	Lecture Notes
13)	Product and Brand Decisions in International Markets	Lecture Notes
14)	Case Study and Presentation	Lecture Notes
15)	Case Study and Presentation	Lecture Notes
16)	Final Exam

Sources

Course Notes / Textbooks:	Küresel Pazarlama Yönetimi 1.Baskı - Beta Yayınları – 2008 2) Uluslararası Pazarlara Giriş Stratejileri 2.Baskı – Beta Yayınları - 2007 Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson Global marketing / Warren J. Keegan, Warren J. Keegan ; Mark C. Green
References:	Küresel Pazarlama Yönetimi 1.Baskı - Beta Yayınları – 2008 2) Uluslararası Pazarlara Giriş Stratejileri 2.Baskı – Beta Yayınları - 2007 Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson Global marketing / Warren J. Keegan, Warren J. Keegan ; Mark C. Green

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	1	2	3	4
Program Outcomes
1) Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems.
2) Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams.
3) Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself.
4) Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development
5) Awareness of the sectors and the ability to prepare a business plan.
6) Professional and ethical responsibility awareness and acting in accordance with ethical principles.
7) Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions.
8) Information about current engineering practices and standards used in engineering practices.
9) The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose.
10) The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements.
11) The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively.
12) Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues.
13) Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods.
14) In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d).
15) Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems.
2)	Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams.
3)	Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself.
4)	Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development
5)	Awareness of the sectors and the ability to prepare a business plan.
6)	Professional and ethical responsibility awareness and acting in accordance with ethical principles.
7)	Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions.
8)	Information about current engineering practices and standards used in engineering practices.
9)	The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose.
10)	The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements.
11)	The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively.
12)	Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues.
13)	Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods.
14)	In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d).
15)	Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Course

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Semester Final Exam	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Midterms	1	2	2
Final	1	2	2
Total Workload			88