DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | 1411002021 | ||||||||
Ders İsmi: | Neuromarketing | ||||||||
Ders Yarıyılı: | Fall | ||||||||
Ders Kredileri: |
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Language of instruction: | EN | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi Elif TARAKÇI | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The aim of this course is to inform students about current experimental research methods in marketing and to enable them to use experimental methods. |
Course Content: | The concept of neuromarketing, neurophysiology, somatic cursor, mirror neurons, neurometric measurement methods in neuromarketing, biometric measurement methods in neuromarketing |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction, general knowledge of the course. | Lecture Notes |
2) | What is Neuromarketing? Basic concepts of neuromarketing. Comparison of Traditional Research Methods and Neuromarketing Research Methods | Lecture Notes |
3) | Neurophysiology: Basic Concepts of Neuroscience | Lecture Notes |
4) | Neurophysiology: Structure of the Brain | Lecture Notes |
5) | Somatic Cursor and Mirror Neurons | Lecture Notes |
6) | Neuromarketing Measurement Methods: Neurometric | Lecture Notes |
7) | Neuromarketing Measurement Methods: Neurometric | Lecture Notes |
8) | Mid Term | |
9) | Neuromarketing Measurement Methods: Neurometric | Lecture Notes |
10) | Neuromarketing Measurement Methods: Biometric | Lecture Notes |
11) | Neuromarketing Measurement Methods: Biometric | Lecture Notes |
12) | Experimental design in neuromarketing | Lecture Notes |
13) | Experimental applications in neuromarketing | Lecture Notes |
14) | Final Exam |
Course Notes / Textbooks: | Çağla Pınar Bozoklu, Sanem Alkibay, Nöropazarlama Reklam Tasarımı ve Etik, Siyasal Kitabevi. International marketing and export management / Gerald S. Albaum, Gerald S. Albaum ; Jesper Strandskov, Edwin Duerr Marketing management / Philip Kotler, Philip Kotler ; Kevin Lane Keller Martin Lindstrom, Buyology, Optimist. |
References: | Çağla Pınar Bozoklu, Sanem Alkibay, Nöropazarlama Reklam Tasarımı ve Etik, Siyasal Kitabevi. International marketing and export management / Gerald S. Albaum, Gerald S. Albaum ; Jesper Strandskov, Edwin Duerr Marketing management / Philip Kotler, Philip Kotler ; Kevin Lane Keller Martin Lindstrom, Buyology, Optimist. |
Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
6 |
5 |
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Program Outcomes | ||||||||||||||
1) Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems. | ||||||||||||||
2) Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams. | ||||||||||||||
3) Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself. | ||||||||||||||
4) Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development | ||||||||||||||
5) Awareness of the sectors and the ability to prepare a business plan. | ||||||||||||||
6) Professional and ethical responsibility awareness and acting in accordance with ethical principles. | ||||||||||||||
7) Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions. | ||||||||||||||
8) Information about current engineering practices and standards used in engineering practices. | ||||||||||||||
9) The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose. | ||||||||||||||
10) The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements. | ||||||||||||||
11) The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively. | ||||||||||||||
12) Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues. | ||||||||||||||
13) Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods. | ||||||||||||||
14) In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d). | ||||||||||||||
15) Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems. | |
2) | Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams. | |
3) | Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself. | |
4) | Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development | |
5) | Awareness of the sectors and the ability to prepare a business plan. | |
6) | Professional and ethical responsibility awareness and acting in accordance with ethical principles. | |
7) | Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions. | |
8) | Information about current engineering practices and standards used in engineering practices. | |
9) | The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose. | |
10) | The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements. | |
11) | The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively. | |
12) | Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues. | |
13) | Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods. | |
14) | In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d). | |
15) | Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems |
Anlatım | |
Course |
Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Semester Final Exam | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 40 | 1 | 40 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 84 |