DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH)
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Bachelor's (First Cycle) Degree	4	240	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 6 QF-EHEA:First Cycle TR-NQF-HE, ISCED (1997-2013): 44,52

Ders Genel Tanıtım Bilgileri

Course Code:

1411002024

Ders İsmi:

Fundamentals of Marketing

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
3	0	0	3	5

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

None

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Elif TARAKÇI

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

Upon successful completion of this course, students will be able to:
 Acquire proficiency in essential marketing tools, concepts, and terminology.
 Properly describe and articulate business terms and concepts linked to marketing
field.
 Recognize the significance of product, pricing, place and promotion in the planning
process.
 Apply fundamental concepts and theories to analyse complex business situations.
 Employ marketing concepts, tools, and techniques to address specific business
challenges.

Course Content:

This course is designed to provide an overview of modern marketing practices. Its courses can be roughly divided into two main parts: The first part introduces basic marketing concepts, principles, and tools. Here we will study consumer behaviour, market research methods, and marketing strategy design. The second part focuses on the practical implementation and mainly covers the four key elements of the marketing mix: product, price, place, and promotion.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Gaining insight into markets, consumer preferences and needs
2) Learning about the marketing environment, marketing information and consumer behavior, strategic marketing, targeting, segmentation, differentiation and positioning
2 - Skills
Cognitive - Practical
1) Examine and evaluate integrated marketing plans with the information we obtain.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introduction to Marketing	Chapter 1
2)	Marketing Strategy	Chapter 2
3)	Consumer Markets and Buyer Behavior	Chapter 5
4)	Busəness Markets and Business Buyer Behavior	Chapter 6
5)	Customer Value Driven Marketing Strategy- STP	Chapter 7
6)	Managing Marketing İnformation to Gain Customer Insights (Midterm Questions Till Here)	Chapter 4
7)	Products-Services-Brands	Chapter 8
8)	Mid Term
9)	Pricing	Chapter 10-11
10)	Marketing Channels, Retailing and Wholesaling	Chapter 12
11)	İntegrated Marketing Communications and Advertisements	Chapter 14
12)	New Product Developments	Chapter 9
13)	New Product Developments	Chapter 9
14)	Public Relations, Personal Selling and Sales Promotion	Chapter 15-Chapter-16
15)	Public Relations, Personal Selling and Sales Promotion	Chapter 15-Chapter-17
16)	FINAL EXAM

Sources

Course Notes / Textbooks:	Principles of Marketing, 18th edition by Kotler & Armstrong, Prentice Pearson Hall, NJ.
References:	Principles of Marketing, 18th edition by Kotler & Armstrong, Prentice Pearson Hall, NJ.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Engineering Knowledge: Knowledge in mathematics, science, basic engineering, computer computing.
2) Engineering Knowledge: Knowledge in subjects specific to the discipline of industrial engineering.
3) Engineering Knowledge: Ability to use this knowledge in solving complex engineering problems.
4) Problem Analysis: Ability to define, formulate and analyze complex engineering problems using basic science, mathematics and engineering knowledge and considering the UN Sustainable Development Goals*
5) Engineering Design: Ability to design creative solutions to complex engineering problems.
6) Engineering Design: Ability to design complex systems, processes, devices or products to meet current and future needs, considering realistic constraints and conditions*.
7) Use of Techniques and Tools: Ability to select and use appropriate techniques, resources, and modern engineering and computing tools, including estimation and modeling, for the analysis and solution of complex engineering problems, while being aware of their limitations.
8) Research and Review: Ability to conduct literature research for the investigation of complex engineering problems.
9) Research and Review: Ability to design experiments for the investigation of complex engineering problems.
10) Research and Review: Ability to conduct experiments for the investigation of complex engineering problems.
11) Research and Investigation: Ability to collect data to investigate complex engineering problems.
12) Research and Review: Ability to analyze and interpret results for the investigation of complex engineering problems.
13) Research and Review: Ability to use research methods for the investigation of complex engineering problems.
14) Global Impact of Engineering Practices: Knowledge of the impacts of engineering practices on society, health and safety, economy, sustainability and the environment within the scope of the UN Sustainable
15) Global Impact of Engineering Practices: Awareness of the legal implications of engineering solutions.
16) Ethical Behavior: Acting in accordance with the principles of the engineering profession*, knowledge of ethical responsibility.
17) Ethical Behavior: Awareness of being impartial, non-discriminatory and inclusive of diversity.
18) Individual and Teamwork: Ability to work individually (face-to-face, remotely or mixed).
19) Individual and Teamwork: Ability to work effectively as a team member or leader in intra-disciplinary teams (face-to-face, remotely or mixed).
20) Individual and Teamwork: Ability to work effectively as a team member or leader in multi-disciplinary teams (face-to-face, remotely or mixed).
21) Oral and Written Communication: Ability to communicate effectively in technical matters, both verbally and in writing, taking into account the various differences of the target audience (such as education, language,profession).
22) Project Management: Knowledge of business practices such as project management and economic feasibility analysis.
23) Project Management: Awareness of entrepreneurship and innovation.
24) Lifelong Learning: Lifelong learning skills that include independent and continuous learning, adapting to new and developing technologies, and questioning thinking about technological changes.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Engineering Knowledge: Knowledge in mathematics, science, basic engineering, computer computing.
2)	Engineering Knowledge: Knowledge in subjects specific to the discipline of industrial engineering.
3)	Engineering Knowledge: Ability to use this knowledge in solving complex engineering problems.
4)	Problem Analysis: Ability to define, formulate and analyze complex engineering problems using basic science, mathematics and engineering knowledge and considering the UN Sustainable Development Goals*
5)	Engineering Design: Ability to design creative solutions to complex engineering problems.
6)	Engineering Design: Ability to design complex systems, processes, devices or products to meet current and future needs, considering realistic constraints and conditions*.
7)	Use of Techniques and Tools: Ability to select and use appropriate techniques, resources, and modern engineering and computing tools, including estimation and modeling, for the analysis and solution of complex engineering problems, while being aware of their limitations.
8)	Research and Review: Ability to conduct literature research for the investigation of complex engineering problems.
9)	Research and Review: Ability to design experiments for the investigation of complex engineering problems.
10)	Research and Review: Ability to conduct experiments for the investigation of complex engineering problems.
11)	Research and Investigation: Ability to collect data to investigate complex engineering problems.
12)	Research and Review: Ability to analyze and interpret results for the investigation of complex engineering problems.
13)	Research and Review: Ability to use research methods for the investigation of complex engineering problems.
14)	Global Impact of Engineering Practices: Knowledge of the impacts of engineering practices on society, health and safety, economy, sustainability and the environment within the scope of the UN Sustainable
15)	Global Impact of Engineering Practices: Awareness of the legal implications of engineering solutions.
16)	Ethical Behavior: Acting in accordance with the principles of the engineering profession*, knowledge of ethical responsibility.
17)	Ethical Behavior: Awareness of being impartial, non-discriminatory and inclusive of diversity.
18)	Individual and Teamwork: Ability to work individually (face-to-face, remotely or mixed).
19)	Individual and Teamwork: Ability to work effectively as a team member or leader in intra-disciplinary teams (face-to-face, remotely or mixed).
20)	Individual and Teamwork: Ability to work effectively as a team member or leader in multi-disciplinary teams (face-to-face, remotely or mixed).
21)	Oral and Written Communication: Ability to communicate effectively in technical matters, both verbally and in writing, taking into account the various differences of the target audience (such as education, language,profession).
22)	Project Management: Knowledge of business practices such as project management and economic feasibility analysis.
23)	Project Management: Awareness of entrepreneurship and innovation.
24)	Lifelong Learning: Lifelong learning skills that include independent and continuous learning, adapting to new and developing technologies, and questioning thinking about technological changes.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Grup Projesi
Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Presentation	1	% 15
Project	1	% 15
Midterms	1	% 20
Semester Final Exam	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Presentations / Seminar	1	2	2
Project	1	2	2
Midterms	1	2	2
Final	1	2	2
Total Workload			148