DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH)
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Bachelor's (First Cycle) Degree	4	240	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 6 QF-EHEA:First Cycle TR-NQF-HE, ISCED (1997-2013): 44,52

Ders Genel Tanıtım Bilgileri

Course Code:

1411002021

Ders İsmi:

Neuromarketing

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
3	0	0	3	5

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Elif TARAKÇI

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of this course is to inform students about current experimental research methods in marketing and to enable them to use experimental methods.
Course Content:	The concept of neuromarketing, neurophysiology, somatic cursor, mirror neurons, neurometric measurement methods in neuromarketing, biometric measurement methods in neuromarketing

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To be able to explain advertising media and types.
2) To be able to define the concept of neuromarketing.
3) To be able to define the tools used in the scope of neuromarketing
4) To be able to define basic concepts related to neurology science.
5) To be able to classify measurement methods, used in neuromarketing.
2 - Skills
Cognitive - Practical
1) Being able to use experimental methods in marketing research.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introduction, general knowledge of the course.	Lecture Notes
2)	What is Neuromarketing? Basic concepts of neuromarketing. Comparison of Traditional Research Methods and Neuromarketing Research Methods	Lecture Notes
3)	Neurophysiology: Basic Concepts of Neuroscience	Lecture Notes
4)	Neurophysiology: Structure of the Brain	Lecture Notes
5)	Somatic Cursor and Mirror Neurons	Lecture Notes
6)	Neuromarketing Measurement Methods: Neurometric	Lecture Notes
7)	Neuromarketing Measurement Methods: Neurometric	Lecture Notes
8)	Mid Term
9)	Neuromarketing Measurement Methods: Neurometric	Lecture Notes
10)	Neuromarketing Measurement Methods: Biometric	Lecture Notes
11)	Neuromarketing Measurement Methods: Biometric	Lecture Notes
12)	Experimental design in neuromarketing	Lecture Notes
13)	Experimental applications in neuromarketing	Lecture Notes
14)	Final Exam

Sources

Course Notes / Textbooks:	Çağla Pınar Bozoklu, Sanem Alkibay, Nöropazarlama Reklam Tasarımı ve Etik, Siyasal Kitabevi. International marketing and export management / Gerald S. Albaum, Gerald S. Albaum ; Jesper Strandskov, Edwin Duerr Marketing management / Philip Kotler, Philip Kotler ; Kevin Lane Keller Martin Lindstrom, Buyology, Optimist.
References:	Çağla Pınar Bozoklu, Sanem Alkibay, Nöropazarlama Reklam Tasarımı ve Etik, Siyasal Kitabevi. International marketing and export management / Gerald S. Albaum, Gerald S. Albaum ; Jesper Strandskov, Edwin Duerr Marketing management / Philip Kotler, Philip Kotler ; Kevin Lane Keller Martin Lindstrom, Buyology, Optimist.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	6	5
Program Outcomes
1) Engineering Knowledge: Knowledge in mathematics, science, basic engineering, computer computing.
2) Engineering Knowledge: Knowledge in subjects specific to the discipline of industrial engineering.
3) Engineering Knowledge: Ability to use this knowledge in solving complex engineering problems.
4) Problem Analysis: Ability to define, formulate and analyze complex engineering problems using basic science, mathematics and engineering knowledge and considering the UN Sustainable Development Goals*
5) Engineering Design: Ability to design creative solutions to complex engineering problems.
6) Engineering Design: Ability to design complex systems, processes, devices or products to meet current and future needs, considering realistic constraints and conditions*.
7) Use of Techniques and Tools: Ability to select and use appropriate techniques, resources, and modern engineering and computing tools, including estimation and modeling, for the analysis and solution of complex engineering problems, while being aware of their limitations.
8) Research and Review: Ability to conduct literature research for the investigation of complex engineering problems.
9) Research and Review: Ability to design experiments for the investigation of complex engineering problems.
10) Research and Review: Ability to conduct experiments for the investigation of complex engineering problems.
11) Research and Investigation: Ability to collect data to investigate complex engineering problems.
12) Research and Review: Ability to analyze and interpret results for the investigation of complex engineering problems.
13) Research and Review: Ability to use research methods for the investigation of complex engineering problems.
14) Global Impact of Engineering Practices: Knowledge of the impacts of engineering practices on society, health and safety, economy, sustainability and the environment within the scope of the UN Sustainable
15) Global Impact of Engineering Practices: Awareness of the legal implications of engineering solutions.
16) Ethical Behavior: Acting in accordance with the principles of the engineering profession*, knowledge of ethical responsibility.
17) Ethical Behavior: Awareness of being impartial, non-discriminatory and inclusive of diversity.
18) Individual and Teamwork: Ability to work individually (face-to-face, remotely or mixed).
19) Individual and Teamwork: Ability to work effectively as a team member or leader in intra-disciplinary teams (face-to-face, remotely or mixed).
20) Individual and Teamwork: Ability to work effectively as a team member or leader in multi-disciplinary teams (face-to-face, remotely or mixed).
21) Oral and Written Communication: Ability to communicate effectively in technical matters, both verbally and in writing, taking into account the various differences of the target audience (such as education, language,profession).
22) Project Management: Knowledge of business practices such as project management and economic feasibility analysis.
23) Project Management: Awareness of entrepreneurship and innovation.
24) Lifelong Learning: Lifelong learning skills that include independent and continuous learning, adapting to new and developing technologies, and questioning thinking about technological changes.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Engineering Knowledge: Knowledge in mathematics, science, basic engineering, computer computing.
2)	Engineering Knowledge: Knowledge in subjects specific to the discipline of industrial engineering.
3)	Engineering Knowledge: Ability to use this knowledge in solving complex engineering problems.
4)	Problem Analysis: Ability to define, formulate and analyze complex engineering problems using basic science, mathematics and engineering knowledge and considering the UN Sustainable Development Goals*
5)	Engineering Design: Ability to design creative solutions to complex engineering problems.
6)	Engineering Design: Ability to design complex systems, processes, devices or products to meet current and future needs, considering realistic constraints and conditions*.
7)	Use of Techniques and Tools: Ability to select and use appropriate techniques, resources, and modern engineering and computing tools, including estimation and modeling, for the analysis and solution of complex engineering problems, while being aware of their limitations.
8)	Research and Review: Ability to conduct literature research for the investigation of complex engineering problems.
9)	Research and Review: Ability to design experiments for the investigation of complex engineering problems.
10)	Research and Review: Ability to conduct experiments for the investigation of complex engineering problems.
11)	Research and Investigation: Ability to collect data to investigate complex engineering problems.
12)	Research and Review: Ability to analyze and interpret results for the investigation of complex engineering problems.
13)	Research and Review: Ability to use research methods for the investigation of complex engineering problems.
14)	Global Impact of Engineering Practices: Knowledge of the impacts of engineering practices on society, health and safety, economy, sustainability and the environment within the scope of the UN Sustainable
15)	Global Impact of Engineering Practices: Awareness of the legal implications of engineering solutions.
16)	Ethical Behavior: Acting in accordance with the principles of the engineering profession*, knowledge of ethical responsibility.
17)	Ethical Behavior: Awareness of being impartial, non-discriminatory and inclusive of diversity.
18)	Individual and Teamwork: Ability to work individually (face-to-face, remotely or mixed).
19)	Individual and Teamwork: Ability to work effectively as a team member or leader in intra-disciplinary teams (face-to-face, remotely or mixed).
20)	Individual and Teamwork: Ability to work effectively as a team member or leader in multi-disciplinary teams (face-to-face, remotely or mixed).
21)	Oral and Written Communication: Ability to communicate effectively in technical matters, both verbally and in writing, taking into account the various differences of the target audience (such as education, language,profession).
22)	Project Management: Knowledge of business practices such as project management and economic feasibility analysis.
23)	Project Management: Awareness of entrepreneurship and innovation.
24)	Lifelong Learning: Lifelong learning skills that include independent and continuous learning, adapting to new and developing technologies, and questioning thinking about technological changes.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Course

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Semester Final Exam	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	40	1	40
Midterms	1	1	1
Final	1	1	1
Total Workload			84