BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS (ENGLISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Ders Genel Tanıtım Bilgileri
| Course Code: | 1314421002 | ||||||||
| Ders İsmi: | Strategic Management | ||||||||
| Ders Yarıyılı: | Spring | ||||||||
| Ders Kredileri: |
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| Language of instruction: | EN | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Necessary | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Prof. Dr. Özlem Arzu AZER | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Dersin Amaç ve İçeriği
| Course Objectives: | Strategic Management takes a holistic approach and intends to integrate the knowledge that has already been acquired in all of the previous courses in a business management program. The course tries to ensure the students with the necessary skills and ability in applying their accumulated knowledge to solve the strategic problems of organizations. The course has been designed to provide the students with the opportunity to develop an understanding of strategic management and managerial policy concepts, techniques and methodologies, to develop the necessary conceptual and analytical skills to collect and analyze data. By analyzing the data the students can make rational and strategic decisions, and to integrate and apply the knowledge has been learnt through their business administration education to deal with the complex business problems through case analyses. |
| Course Content: | This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization within its business environment. The course emphasizes the importance and the methods of strategic management. The students are expected to integrate and apply their prior learning to strategic decision making in organisations. The Strategic Management course is designed to explore an organisation’s vision, mission, core principles, techniques and models of organisational and environmental analysis; discuss the theory and practice of strategy formulation and implementation such as corporate governance and business ethics for the development of effective strategic leadership. In this course the students will learn long-term strategic planning and methods of implementing strategic decisions. |
Learning Outcomes
The students who have succeeded in this course;
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Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | Course Introduction – What is Strategic Management? | -- |
| 2) | Mission, Goals and Objectives | -- |
| 3) | Analyzing the External Environment of the Firm | -- |
| 4) | Analyzing the Internal Environment of the Firm | -- |
| 5) | Recognizing a Firm’s Intellectual Assets | -- |
| 6) | Business Level Strategy | -- |
| 7) | Corporate Level Strategy | -- |
| 8) | Mid-term exam | -- |
| 9) | International Strategy | -- |
| 10) | Strategic Control and Corporate Governance | -- |
| 11) | Superior Strategy Execution – Another Path to Competitive Advantage | -- |
| 12) | Managing Innovation: E-strategy Case (not assessed) Strategy Implementation Exercise | -- |
| 13) | Corporate Strategy: Diversification and the Multibusiness CompanyStrategy, Ethics, and Corporate Social Responsibility | -- |
| 14) | Project Presentations | -- |
| 15) | General Review of the Course | -- |
| 16) | final exam | -- |
Sources
| Course Notes / Textbooks: | John E. Gamble, Arthur A. Thompson, Jr., and Margaret A. Peteraf, Essentials of Strategic Management: The Quest for Competitive Advantage, 3rd Edition, 2013. |
| References: | Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes, Pearson, 2020. |
Ders - Program Öğrenme Kazanım İlişkisi
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) Has basic knowledge, concepts and current theoretical knowledge and current developments in the field of business administration. | |||||||||||||
| 2) Understands the main actors, conditions and dynamics in the global business environment. | |||||||||||||
| 3) Comprehends ethical, legal and security issues related to business life. | |||||||||||||
| 4) Shares the results by reaching the right conclusions from the researches with effective data collection and analysis methods. | |||||||||||||
| 5) Develops creative solutions to problems that may arise in business processes due to changes in the corporate environment. | |||||||||||||
| 6) Plans the activities for the development of the employees under her responsibility and exhibits effective leadership. | |||||||||||||
| 7) Takes responsibility for solving complex and unpredictable problems related to her field. | |||||||||||||
| 8) Evaluates the advanced knowledge and skills acquired in the field of business with a critical approach. | |||||||||||||
| 9) Supports personal and institutional development by adhering to the concept of lifelong learning. | |||||||||||||
| 10) Shares his/her thoughts on the issues related to his/her field and solution proposals regarding the problems with experts and non-experts by supporting them with quantitative and qualitative data. | |||||||||||||
| 11) By using a foreign language, monitors theoretical and applied knowledge in the field. | |||||||||||||
| 12) Understands the importance and necessity of adapting to the changes in the complex and rapidly changing global business environment with an innovative perspective. | |||||||||||||
| 13) Communicates effectively, verbally and in writing, with people from different cultures and groups inside and outside the institution. | |||||||||||||
| 14) Supporting the universality of cultural rights, conscious of social justice; becomes an operator that respects the environment, institution, history and cultural heritage. | |||||||||||||
Ders - Öğrenme Kazanımı İlişkisi
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge, concepts and current theoretical knowledge and current developments in the field of business administration. | 5 |
| 2) | Understands the main actors, conditions and dynamics in the global business environment. | 5 |
| 3) | Comprehends ethical, legal and security issues related to business life. | 5 |
| 4) | Shares the results by reaching the right conclusions from the researches with effective data collection and analysis methods. | 5 |
| 5) | Develops creative solutions to problems that may arise in business processes due to changes in the corporate environment. | 5 |
| 6) | Plans the activities for the development of the employees under her responsibility and exhibits effective leadership. | 5 |
| 7) | Takes responsibility for solving complex and unpredictable problems related to her field. | 5 |
| 8) | Evaluates the advanced knowledge and skills acquired in the field of business with a critical approach. | 5 |
| 9) | Supports personal and institutional development by adhering to the concept of lifelong learning. | 5 |
| 10) | Shares his/her thoughts on the issues related to his/her field and solution proposals regarding the problems with experts and non-experts by supporting them with quantitative and qualitative data. | 5 |
| 11) | By using a foreign language, monitors theoretical and applied knowledge in the field. | 5 |
| 12) | Understands the importance and necessity of adapting to the changes in the complex and rapidly changing global business environment with an innovative perspective. | 5 |
| 13) | Communicates effectively, verbally and in writing, with people from different cultures and groups inside and outside the institution. | 5 |
| 14) | Supporting the universality of cultural rights, conscious of social justice; becomes an operator that respects the environment, institution, history and cultural heritage. | 5 |
Öğrenme Etkinliği ve Öğretme Yöntemleri
| Anlatım | |
| Course |
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
| Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
| Homework | |
| Bireysel Proje | |
| Sunum |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Semester Final Exam | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 16 | 3 | 48 |
| Project | 1 | 30 | 30 |
| Midterms | 1 | 20 | 20 |
| Final | 1 | 40 | 40 |
| Total Workload | 180 | ||