INDUSTRIAL ENGINEERING (MS) (THESIS) (ENGLISH)
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Master's ( Second Cycle) Degree	2	120	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 7 QF-EHEA:Second Cycle TR-NQF-HE, ISCED (1997-2013):

Ders Genel Tanıtım Bilgileri

Course Code:

3028002009

Ders İsmi:

Supply Chain Management and CRM

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
3	0	0	3	6

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

Type of course:

Anabilim Dalı/Lisansüstü Seçmeli

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Elif TARAKÇI

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of this course is to provide students with theoretical knowledge and practical skills in supply chain management (SCM) and customer relationship management (CRM). Students will gain the ability to analyze supply chain processes, customer-focused strategies and their effects on business performance.
Course Content:	Supply chain management basics Supply chain planning and optimization Supply chain strategies and risk management Logistics and inventory management The role of customer relationship management (CRM) Developing customer-centric strategies CRM systems and data analytics The impact of digitalization and industry 4.0 on SCM and CRM Integration and synergy between supply chain and CRM

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understand and apply the basic concepts of supply chain management.
2) Analyze supply chain planning, logistics and inventory management processes.
3) Evaluating the effects of supply chain and CRM integration on business processes.
4) Understanding the role of digitalization and big data on SCM and CRM.
2 - Skills
Cognitive - Practical
1) Developing CRM systems and customer relationship management strategies.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introduction to Supply Chain Management	Lecture Notes
2)	Supply Chain Design and Planning	Lecture Notes
3)	Logistics and Inventory Management	Lecture Notes
4)	Information Flow and the Role of Technology in the Supply Chain	Lecture Notes
5)	Supply Chain Strategies and Optimization	Lecture Notes
6)	Risk Management and Resilience in the Supply Chain	Lecture Notes
7)	CRM: Basic Concepts and History	Lecture Notes
8)	Midterm
9)	Customer-Focused Business Strategies and Value Creation	Lecture Notes
10)	CRM Technologies and Software Systems	Lecture Notes
11)	Data Analytics and Customer Segmentation	Lecture Notes
12)	Digitalization, Big Data and CRM	Lecture Notes
13)	SCM and CRM Integration	Lecture Notes
14)	SCM and CRM Applications: Case Studies	Lecture Notes
15)	General Assessment and Project Presentations	Lecture Notes
16)	Final Exam

Sources

Course Notes / Textbooks:

Ders Notları/ Lecture Notes

References:

Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2007). Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies. McGraw-Hill.
Christopher, M. (2016). Logistics & Supply Chain Management. Pearson.
Peppers, D., & Rogers, M. (2017). Managing Customer Relationships: A Strategic Framework. Wiley.
Buttle, F., & Maklan, S. (2019). Customer Relationship Management: Concepts and Technologies. Routledge.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	4	5	3
Program Outcomes
1) He/she reaches knowledge in depth and breadth by conducting scientific research in his/her field, evaluates, interprets and applies knowledge.
2) Has comprehensive knowledge of current techniques and methods applied in engineering and their limitations.
3) Using uncertain, limited or incomplete data, completes and applies knowledge with scientific methods; can use knowledge from different disciplines together.
4) He/she is aware of new and developing applications of his/her profession and examines and learns them when needed.
5) Defines and formulates problems related to the field, develops methods to solve them and applies innovative methods in solutions.
6) Develops new and/or original ideas and methods; designs complex systems or processes and develops innovative/alternative solutions in their designs.
7) Designs and implements theoretical, experimental and modeling-based research; examines and solves complex problems encountered in this process.
8) Can work effectively in interdisciplinary and multidisciplinary teams, can lead such teams and develop solution approaches in complex situations; can work independently and take responsibility.
9) Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B2 General Level.
10) Communicates the processes and results of his/her studies systematically and clearly in writing or orally in national and international environments within or outside that field.
11) He/she knows the social, environmental, health, safety, legal dimensions of engineering practices as well as project management and business life applications and is aware of the limitations these impose on engineering practices.
12) It observes social, scientific and ethical values in the stages of data collection, interpretation and announcement and in all professional activities.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she reaches knowledge in depth and breadth by conducting scientific research in his/her field, evaluates, interprets and applies knowledge.
2)	Has comprehensive knowledge of current techniques and methods applied in engineering and their limitations.
3)	Using uncertain, limited or incomplete data, completes and applies knowledge with scientific methods; can use knowledge from different disciplines together.
4)	He/she is aware of new and developing applications of his/her profession and examines and learns them when needed.
5)	Defines and formulates problems related to the field, develops methods to solve them and applies innovative methods in solutions.
6)	Develops new and/or original ideas and methods; designs complex systems or processes and develops innovative/alternative solutions in their designs.
7)	Designs and implements theoretical, experimental and modeling-based research; examines and solves complex problems encountered in this process.
8)	Can work effectively in interdisciplinary and multidisciplinary teams, can lead such teams and develop solution approaches in complex situations; can work independently and take responsibility.
9)	Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B2 General Level.
10)	Communicates the processes and results of his/her studies systematically and clearly in writing or orally in national and international environments within or outside that field.
11)	He/she knows the social, environmental, health, safety, legal dimensions of engineering practices as well as project management and business life applications and is aware of the limitations these impose on engineering practices.
12)	It observes social, scientific and ethical values in the stages of data collection, interpretation and announcement and in all professional activities.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Homework

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 30
Midterms	1	% 30
Semester Final Exam	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Homework Assignments	2	3	6
Midterms	1	3	3
Final	1	3	3
Total Workload			166