BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS (ENGLISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Ders Genel Tanıtım Bilgileri
| Course Code: | 1314002029 | ||||||||
| Ders İsmi: | Global Marketing | ||||||||
| Ders Yarıyılı: | Fall | ||||||||
| Ders Kredileri: |
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| Language of instruction: | EN | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Department Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Prof. Dr. Özlem Arzu AZER | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Dersin Amaç ve İçeriği
| Course Objectives: | This comprehensive course in global marketing strategies explores the field of international marketing to provide students with the knowledge and skills needed to thrive in today's global business environment. Throughout the course, students will engage in real-world case studies, practical exercises, and industry insights to gain a comprehensive understanding of global marketing practices. Upon completion of this course, students will be able to understand the complex global marketing environment and develop effective marketing strategies for global business. |
| Course Content: | This course provides a structured exploration of fundamental topics and strategies critical to success in global marketing. It is divided into five distinct sections, starting with establishing a basic understanding of global marketing and introducing basic concepts and principles. As the course progresses, we will examine the global marketing environment, global marketing methods, and the global marketing mix in greater depth. We conclude our journey by studying modern strategy and leadership in the 21st century. |
Learning Outcomes
The students who have succeeded in this course;
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Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | Introduction to Global Marketing | Chapter 1 |
| 2) | The Global Marketing Environment | Chapter 2&3 |
| 3) | The Global Marketing Environment | Chapter 4&5 |
| 4) | Approaching Global Markets | Chapter 6 |
| 5) | Approaching Global Markets | Chapter 7 |
| 6) | Approaching Global Markets | Chapter 8 |
| 7) | Midterm Exam | Global Marketing, 10th edition, Published by Pearson (February 1, 2019) © 2020. Mark C. Green Simpson CollegeWarren J. Keegan Pace University |
| 8) | The Global Marketing Mix | Chapter 10&11 |
| 9) | The Global Marketing Mix | Chapter 12 |
| 10) | The Global Marketing Mix | Cahpter 13&14 |
| 11) | The Global Marketing Mix | Chapter 15 |
| 12) | Strategy And Leadership In The Twenty-First Century | Chapter 16&17 |
| 13) | Group Project Presentations | Global Marketing, 10th edition, Published by Pearson (February 1, 2019) © 2020. Mark C. Green Simpson CollegeWarren J. Keegan Pace University |
| 14) | Final Exam | Global Marketing, 10th edition, Published by Pearson (February 1, 2019) © 2020. Mark C. Green Simpson CollegeWarren J. Keegan Pace University |
Sources
| Course Notes / Textbooks: | Global Marketing, 10th edition, Published by Pearson (February 1, 2019) © 2020. Mark C. Green Simpson CollegeWarren J. Keegan Pace University |
| References: | Global Marketing, 10th edition, Published by Pearson (February 1, 2019) © 2020. Mark C. Green Simpson CollegeWarren J. Keegan Pace University |
Ders - Program Öğrenme Kazanım İlişkisi
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) Has basic knowledge, concepts and current theoretical knowledge and current developments in the field of business administration. | |||||||||||||
| 2) Understands the main actors, conditions and dynamics in the global business environment. | |||||||||||||
| 3) Comprehends ethical, legal and security issues related to business life. | |||||||||||||
| 4) Shares the results by reaching the right conclusions from the researches with effective data collection and analysis methods. | |||||||||||||
| 5) Develops creative solutions to problems that may arise in business processes due to changes in the corporate environment. | |||||||||||||
| 6) Plans the activities for the development of the employees under her responsibility and exhibits effective leadership. | |||||||||||||
| 7) Takes responsibility for solving complex and unpredictable problems related to her field. | |||||||||||||
| 8) Evaluates the advanced knowledge and skills acquired in the field of business with a critical approach. | |||||||||||||
| 9) Supports personal and institutional development by adhering to the concept of lifelong learning. | |||||||||||||
| 10) Shares his/her thoughts on the issues related to his/her field and solution proposals regarding the problems with experts and non-experts by supporting them with quantitative and qualitative data. | |||||||||||||
| 11) By using a foreign language, monitors theoretical and applied knowledge in the field. | |||||||||||||
| 12) Understands the importance and necessity of adapting to the changes in the complex and rapidly changing global business environment with an innovative perspective. | |||||||||||||
| 13) Communicates effectively, verbally and in writing, with people from different cultures and groups inside and outside the institution. | |||||||||||||
| 14) Supporting the universality of cultural rights, conscious of social justice; becomes an operator that respects the environment, institution, history and cultural heritage. | |||||||||||||
Ders - Öğrenme Kazanımı İlişkisi
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge, concepts and current theoretical knowledge and current developments in the field of business administration. | |
| 2) | Understands the main actors, conditions and dynamics in the global business environment. | |
| 3) | Comprehends ethical, legal and security issues related to business life. | |
| 4) | Shares the results by reaching the right conclusions from the researches with effective data collection and analysis methods. | |
| 5) | Develops creative solutions to problems that may arise in business processes due to changes in the corporate environment. | |
| 6) | Plans the activities for the development of the employees under her responsibility and exhibits effective leadership. | |
| 7) | Takes responsibility for solving complex and unpredictable problems related to her field. | |
| 8) | Evaluates the advanced knowledge and skills acquired in the field of business with a critical approach. | |
| 9) | Supports personal and institutional development by adhering to the concept of lifelong learning. | |
| 10) | Shares his/her thoughts on the issues related to his/her field and solution proposals regarding the problems with experts and non-experts by supporting them with quantitative and qualitative data. | |
| 11) | By using a foreign language, monitors theoretical and applied knowledge in the field. | |
| 12) | Understands the importance and necessity of adapting to the changes in the complex and rapidly changing global business environment with an innovative perspective. | |
| 13) | Communicates effectively, verbally and in writing, with people from different cultures and groups inside and outside the institution. | |
| 14) | Supporting the universality of cultural rights, conscious of social justice; becomes an operator that respects the environment, institution, history and cultural heritage. |
Öğrenme Etkinliği ve Öğretme Yöntemleri
| Alan Çalışması | |
| Anlatım | |
| Course | |
| Grup çalışması ve ödevi | |
| Okuma | |
| Homework | |
| Proje Hazırlama | |
| Rapor Yazma | |
| Seminar | |
| Soru cevap/ Tartışma | |
| Sosyal Faaliyet | |
| Teknik gezi | |
| Uygulama (Modelleme, Tasarım, Maket, Simülasyon, Deney vs.) | |
| Örnek olay çalışması | |
| Web Tabanlı Öğrenme |
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
| Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
| Homework | |
| Gözlem | |
| Bireysel Proje | |
| Grup Projesi | |
| Sunum | |
| Raporlama | |
| Akran Değerlendirmesi | |
| Bilgisayar Destekli Sunum | |
| Örnek olay sunma | |
| Yarışma |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 10 |
| Project | 1 | % 10 |
| Midterms | 1 | % 40 |
| Semester Final Exam | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 16 | 3 | 48 |
| Project | 1 | 20 | 20 |
| Midterms | 1 | 30 | 30 |
| Final | 1 | 40 | 40 |
| Total Workload | 180 | ||