BUSINESS (ENGLISH)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

1314311007

Ders İsmi:

Consumer Behaviour

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Necessary

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Prof. Dr. Özlem Arzu AZER

Course Lecturer(s):

Dr.Öğr.Üyesi Fakhri BAGHİROV

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

This course offers an in-depth exploration of consumer behaviour, providing students with a comprehensive understanding of consumer’s choices and purchasing decisions. Understanding consumer behaviour is critical to developing effective marketing strategies, handling overall business decisions, and succeeding in a competitive marketplace through more customer-centric operations. By delving into different aspects of consumer behaviour, students will gain valuable insights into the drivers behind consumer choices.

Course Content:

The topics we discuss in this course mainly consist of four parts, starting with an introduction, which will help to build a basic understanding of consumer behaviour and research methodology. The second part is about the pre-decision process, which will help you understand the changes in attention, perception and attitude leading up to the decision. The third part is the consumer decision-making process, which is helpful to understand the consumer's choice and the stages of decision-making. Finally, we'll learn more about how consumers differ in personality, motivations, and affects.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) Acquiring basic consumer behaviour psychology foundations
2) Understanding the different factors that influence consumer behaviour.
3) Gaining insights into strategies or studies investigating consumer behavior.
4) Comprehending consumers’ pre-decision and decision-making process.
5) Gaining insights into consumer differences from different perspectives
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	An Introduction to Consumer Behavior
2)	Consumer Behavior- Perception
3)	Consumer Behavior- Learning
4)	Consumer Behavior - Motivation
5)	Consumer Behavior- Attitude
6)	Consumer Behavior- Decision Making
7)	Consumer Behavior- Decision Making 2
8)	Midterm Exam
9)	Consumer Behavior- The Self
10)	Consumer Behavior- Lifestyle
11)	Consumer Behavior- Personality
12)	Consumer Behavior- Culture
13)	Presentations
14)	Presentations

Sources

Course Notes / Textbooks:	Consumer Behavior: Buying, Having, Being, 14th edition Published by Pearson (May 8, 2023) © 2024 Michael R. Solomon Saint Joseph's UniversityCristel Antonia Russell Pepperdine University (Previous Editions can be used)
References:	Consumer Behavior: Buying, Having, Being, 14th edition Published by Pearson (May 8, 2023) © 2024 Michael R. Solomon Saint Joseph's UniversityCristel Antonia Russell Pepperdine University (Previous Editions can be used)

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes
1) Has basic knowledge, concepts and current theoretical knowledge and current developments in the field of business administration.
2) Understands the main actors, conditions and dynamics in the global business environment.
3) Comprehends ethical, legal and security issues related to business life.
4) Shares the results by reaching the right conclusions from the researches with effective data collection and analysis methods.
5) Develops creative solutions to problems that may arise in business processes due to changes in the corporate environment.
6) Plans the activities for the development of the employees under her responsibility and exhibits effective leadership.
7) Takes responsibility for solving complex and unpredictable problems related to her field.
8) Evaluates the advanced knowledge and skills acquired in the field of business with a critical approach.
9) Supports personal and institutional development by adhering to the concept of lifelong learning.
10) Shares his/her thoughts on the issues related to his/her field and solution proposals regarding the problems with experts and non-experts by supporting them with quantitative and qualitative data.
11) By using a foreign language, monitors theoretical and applied knowledge in the field.
12) Understands the importance and necessity of adapting to the changes in the complex and rapidly changing global business environment with an innovative perspective.
13) Communicates effectively, verbally and in writing, with people from different cultures and groups inside and outside the institution.
14) Supporting the universality of cultural rights, conscious of social justice; becomes an operator that respects the environment, institution, history and cultural heritage.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge, concepts and current theoretical knowledge and current developments in the field of business administration.	4
2)	Understands the main actors, conditions and dynamics in the global business environment.	5
3)	Comprehends ethical, legal and security issues related to business life.	2
4)	Shares the results by reaching the right conclusions from the researches with effective data collection and analysis methods.	5
5)	Develops creative solutions to problems that may arise in business processes due to changes in the corporate environment.	4
6)	Plans the activities for the development of the employees under her responsibility and exhibits effective leadership.	3
7)	Takes responsibility for solving complex and unpredictable problems related to her field.	4
8)	Evaluates the advanced knowledge and skills acquired in the field of business with a critical approach.	4
9)	Supports personal and institutional development by adhering to the concept of lifelong learning.	4
10)	Shares his/her thoughts on the issues related to his/her field and solution proposals regarding the problems with experts and non-experts by supporting them with quantitative and qualitative data.	5
11)	By using a foreign language, monitors theoretical and applied knowledge in the field.	5
12)	Understands the importance and necessity of adapting to the changes in the complex and rapidly changing global business environment with an innovative perspective.	5
13)	Communicates effectively, verbally and in writing, with people from different cultures and groups inside and outside the institution.	5
14)	Supporting the universality of cultural rights, conscious of social justice; becomes an operator that respects the environment, institution, history and cultural heritage.	4

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Course

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Homework
Uygulama
Gözlem
Bireysel Proje
Grup Projesi
Sunum
Raporlama
Akran Değerlendirmesi
Bilgisayar Destekli Sunum
Örnek olay sunma
Staj/ Yerinde Uygulama Değerlendirmesi

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	1	% 15
Presentation	1	% 15
Midterms	1	% 20
Semester Final Exam	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	16	3	48
Project	1	20	20
Midterms	1	30	30
Final	1	40	40
Total Workload			180