BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS (ENGLISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Ders Genel Tanıtım Bilgileri
| Course Code: | 1314002018 | ||||||||
| Ders İsmi: | Strategic Marketing Management | ||||||||
| Ders Yarıyılı: | Spring | ||||||||
| Ders Kredileri: |
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| Language of instruction: | EN | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Department Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Prof. Dr. Özlem Arzu AZER | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Dersin Amaç ve İçeriği
| Course Objectives: | This course focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. |
| Course Content: | Modules in Marketing Strategy, Marketing Management and Strategic Marketing Management by focusing on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. |
Learning Outcomes
The students who have succeeded in this course;
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Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | Market Evaluation with Market Segmentation and Target Market Selection | -- |
| 2) | Global Competitive Strategies | -- |
| 3) | Market Entry Strategies and influential factors | -- |
| 4) | International Marketing Environment and Analysis: Socio-Cultural Environment | -- |
| 5) | Legal and Political Environment in Global Marketing | -- |
| 6) | Economic Environment in Global Strategic Marketing | -- |
| 7) | Product, Brand and Packaging Strategies in Global Strategic Marketing | -- |
| 8) | Midterm Exam | -- |
| 9) | Pricing Strategies in Global Strategic Marketing | -- |
| 10) | Global Distribution and Retail Strategies | -- |
| 11) | Global Marketing Communication Strategies | -- |
| 12) | Ethics and Corporate Social Responsibility in Global Marketing | -- |
| 13) | Country and Region Presentations - I | -- |
| 14) | Country and Region Presentations - II | -- |
| 15) | Country and Region Presentations - III | -- |
| 16) | Final Exam | -- |
Sources
| Course Notes / Textbooks: | Marketing Strategy and Competitive Positioning, Hooley- Piercy- Nicoulaud- Rudd- Lee, 7th Edition, Pearson, 2020. |
| References: | Lecture Notes. |
Ders - Program Öğrenme Kazanım İlişkisi
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) Has basic knowledge, concepts and current theoretical knowledge and current developments in the field of business administration. | |||||||||||||
| 2) Understands the main actors, conditions and dynamics in the global business environment. | |||||||||||||
| 3) Comprehends ethical, legal and security issues related to business life. | |||||||||||||
| 4) Shares the results by reaching the right conclusions from the researches with effective data collection and analysis methods. | |||||||||||||
| 5) Develops creative solutions to problems that may arise in business processes due to changes in the corporate environment. | |||||||||||||
| 6) Plans the activities for the development of the employees under her responsibility and exhibits effective leadership. | |||||||||||||
| 7) Takes responsibility for solving complex and unpredictable problems related to her field. | |||||||||||||
| 8) Evaluates the advanced knowledge and skills acquired in the field of business with a critical approach. | |||||||||||||
| 9) Supports personal and institutional development by adhering to the concept of lifelong learning. | |||||||||||||
| 10) Shares his/her thoughts on the issues related to his/her field and solution proposals regarding the problems with experts and non-experts by supporting them with quantitative and qualitative data. | |||||||||||||
| 11) By using a foreign language, monitors theoretical and applied knowledge in the field. | |||||||||||||
| 12) Understands the importance and necessity of adapting to the changes in the complex and rapidly changing global business environment with an innovative perspective. | |||||||||||||
| 13) Communicates effectively, verbally and in writing, with people from different cultures and groups inside and outside the institution. | |||||||||||||
| 14) Supporting the universality of cultural rights, conscious of social justice; becomes an operator that respects the environment, institution, history and cultural heritage. | |||||||||||||
Ders - Öğrenme Kazanımı İlişkisi
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge, concepts and current theoretical knowledge and current developments in the field of business administration. | |
| 2) | Understands the main actors, conditions and dynamics in the global business environment. | |
| 3) | Comprehends ethical, legal and security issues related to business life. | |
| 4) | Shares the results by reaching the right conclusions from the researches with effective data collection and analysis methods. | |
| 5) | Develops creative solutions to problems that may arise in business processes due to changes in the corporate environment. | |
| 6) | Plans the activities for the development of the employees under her responsibility and exhibits effective leadership. | |
| 7) | Takes responsibility for solving complex and unpredictable problems related to her field. | |
| 8) | Evaluates the advanced knowledge and skills acquired in the field of business with a critical approach. | |
| 9) | Supports personal and institutional development by adhering to the concept of lifelong learning. | |
| 10) | Shares his/her thoughts on the issues related to his/her field and solution proposals regarding the problems with experts and non-experts by supporting them with quantitative and qualitative data. | |
| 11) | By using a foreign language, monitors theoretical and applied knowledge in the field. | |
| 12) | Understands the importance and necessity of adapting to the changes in the complex and rapidly changing global business environment with an innovative perspective. | |
| 13) | Communicates effectively, verbally and in writing, with people from different cultures and groups inside and outside the institution. | |
| 14) | Supporting the universality of cultural rights, conscious of social justice; becomes an operator that respects the environment, institution, history and cultural heritage. |
Öğrenme Etkinliği ve Öğretme Yöntemleri
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 10 |
| Midterms | 1 | % 40 |
| Semester Final Exam | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 16 | 3 | 48 |
| Presentations / Seminar | 1 | 20 | 20 |
| Midterms | 1 | 30 | 30 |
| Final | 1 | 40 | 40 |
| Total Workload | 180 | ||