E-COMMERCE AND MARKETING
Qualification Awarded	Length of Program	Total Credits (ECTS)	Mode of Study	Level of Qualification & Field of Study
Associate (Short Cycle) Degree	2	120	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 5 QF-EHEA:Short Cycle TR-NQF-HE, ISCED (1997-2013): 34

Course Structure Diagram with Credits

1. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

2000111007

Academic and Social Orientation

2000111019

Introduction to Business Administration

2000111021

Marketing Principles

2026111001

Basic Concepts in E-Commerce

2026111005

Computer and Information Systems

5010111005

Career Planning

5010111009

English I

5010111015

Turkish Language

Üniversite Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
5010003002	German Reading and Speaking Skills	TR		2	0	2	3
5010003005	Computer and Information Technologies	TR		2	0	2	3
5010003011	Critical Thinking	TR		2	0	2	3
5010003014	Entrepreneurship and Inovation	TR		2	0	2	3
5010003015	Volunteering Studies	TR		2	0	2	3
5010003021	Occupational Therapy	TR		2	0	2	3
5010003029	Project Management	TR		2	0	2	3
5010003032	Physical Activity and Health	TR		2	0	2	3
5010003033	Health Sociology and Politics	TR		2	0	2	3
5010003037	Quality Management in Healtcare	TR		2	0	2	3
5010003042	City and Culture: Istanbul	TR		2	0	2	3
5010003045	Medical Terminology	TR		2	0	2	3
5010003047	History of Civilization	TR		2	0	2	3
5010003048	Introduction to Sexual and Reproductive Health	TR		2	0	2	3
5010003051	Life Quality	TR		2	0	2	3
5010003076	Turkish and World Cuisine	TR		2	0	2	3
5010003090	Voice Health	TR		2		2	3
5010003099	Gender Studies	TR		2	0	2	3
5010003109	Philosophy	TR		2		2	3
5010003110	History of Art	TR		2	0	2	3
5010003116	History of Turkish Language	TR		2	0	2	3
5010003120	History of Science	TR		2	0	2	3
5010003125	Elegance Education	TR		2	0	2	3
5010003126	Individuals with Special Needs and Participation	TR		2	0	2	3
5010003143	Political Science	TR		2	0	2	3
5010003156	European History	TR		2	0	2	3
5010003159	Healthy Nutrition	TR		2	0	2	3
5010003169	Introduction to Sociology			2	0	2	3
5010003170	Management Skills			2	0	2	3
5010003176	Money and Capital Markets			2	0	2	3
5010003199	Process Improvement and Quality Management	TR		2	0	2	3
5010003215	Studies on Evliya Çelebi’s Travels	TR		2	0	2	3

2. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

2000101009

Occupational Health and Safety

2026121002

E-Commerce Infrastructure and Platforms

2026121004

Advertising Principles

2026121006

Data Analytics and Reporting

2026121008

Basic Economics

5010111002

Ataturk`s Principles And History Of Revolution

5010121010

English II

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
2000002053	Scientific Data Literacy			2	0	2	3
2026002001	Digital Content Production	TR		2	0	2	3
2026002002	Information Technology Law	TR		2	0	2	3
2026002003	Supply Chain Management	TR		2	0	2	3
2026002004	Mobile Marketing	TR		2	0	2	3
2026002005	Digital Entrepreneurship	TR		2	0	2	3
2026002006	Digital Marketing	TR		2	0	2	3
2026002007	Brand Management	TR		2	0	2	3
2026002008	Entrepreneurship and Business Plan	TR		2	0	2	3
2026002009	Social Media Marketing	TR		2	0	2	3
2026002010	Introduction to Advertising	TR		2	0	2	3
2026002011	Modern Communication Technologies	TR		2	0	2	3
2026002012	E-Commerce and Digital Payment Systems	TR		2	0	2	3
2026002013	Marketplace Strategies	TR		2	0	2	3
2026002014	E-Commerce Law and Ethics			2	0	2	3
2026002015	Communication Skills			2	0	2	3
2026002016	Business Management			2	0	2	3
2026002017	Artificial Intelligence Supported Marketing			2	0	2	3

Üniversite Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
5010003002	German Reading and Speaking Skills	TR		2	0	2	3
5010003005	Computer and Information Technologies	TR		2	0	2	3
5010003011	Critical Thinking	TR		2	0	2	3
5010003014	Entrepreneurship and Inovation	TR		2	0	2	3
5010003015	Volunteering Studies	TR		2	0	2	3
5010003021	Occupational Therapy	TR		2	0	2	3
5010003029	Project Management	TR		2	0	2	3
5010003032	Physical Activity and Health	TR		2	0	2	3
5010003033	Health Sociology and Politics	TR		2	0	2	3
5010003037	Quality Management in Healtcare	TR		2	0	2	3
5010003042	City and Culture: Istanbul	TR		2	0	2	3
5010003045	Medical Terminology	TR		2	0	2	3
5010003047	History of Civilization	TR		2	0	2	3
5010003048	Introduction to Sexual and Reproductive Health	TR		2	0	2	3
5010003051	Life Quality	TR		2	0	2	3
5010003076	Turkish and World Cuisine	TR		2	0	2	3
5010003090	Voice Health	TR		2		2	3
5010003099	Gender Studies	TR		2	0	2	3
5010003109	Philosophy	TR		2		2	3
5010003110	History of Art	TR		2	0	2	3
5010003116	History of Turkish Language	TR		2	0	2	3
5010003120	History of Science	TR		2	0	2	3
5010003125	Elegance Education	TR		2	0	2	3
5010003126	Individuals with Special Needs and Participation	TR		2	0	2	3
5010003143	Political Science	TR		2	0	2	3
5010003156	European History	TR		2	0	2	3
5010003159	Healthy Nutrition	TR		2	0	2	3
5010003169	Introduction to Sociology			2	0	2	3
5010003170	Management Skills			2	0	2	3
5010003176	Money and Capital Markets			2	0	2	3
5010003199	Process Improvement and Quality Management	TR		2	0	2	3
5010003215	Studies on Evliya Çelebi’s Travels	TR		2	0	2	3

3. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

2026211001

SEO and SEM Strategies

2026211005

Visual Communication Design

2026211011

Artificial Intelligence and Data Analysis

2026211013

E-Commerce and Entrepreneurship

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
2000002053	Scientific Data Literacy			2	0	2	3
2026002001	Digital Content Production	TR		2	0	2	3
2026002002	Information Technology Law	TR		2	0	2	3
2026002003	Supply Chain Management	TR		2	0	2	3
2026002004	Mobile Marketing	TR		2	0	2	3
2026002005	Digital Entrepreneurship	TR		2	0	2	3
2026002006	Digital Marketing	TR		2	0	2	3
2026002007	Brand Management	TR		2	0	2	3
2026002008	Entrepreneurship and Business Plan	TR		2	0	2	3
2026002009	Social Media Marketing	TR		2	0	2	3
2026002010	Introduction to Advertising	TR		2	0	2	3
2026002011	Modern Communication Technologies	TR		2	0	2	3
2026002012	E-Commerce and Digital Payment Systems	TR		2	0	2	3
2026002013	Marketplace Strategies	TR		2	0	2	3
2026002014	E-Commerce Law and Ethics			2	0	2	3
2026002015	Communication Skills			2	0	2	3
2026002016	Business Management			2	0	2	3
2026002017	Artificial Intelligence Supported Marketing			2	0	2	3

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
2000002053	Scientific Data Literacy			2	0	2	3
2026002001	Digital Content Production	TR		2	0	2	3
2026002002	Information Technology Law	TR		2	0	2	3
2026002003	Supply Chain Management	TR		2	0	2	3
2026002004	Mobile Marketing	TR		2	0	2	3
2026002005	Digital Entrepreneurship	TR		2	0	2	3
2026002006	Digital Marketing	TR		2	0	2	3
2026002007	Brand Management	TR		2	0	2	3
2026002008	Entrepreneurship and Business Plan	TR		2	0	2	3
2026002009	Social Media Marketing	TR		2	0	2	3
2026002010	Introduction to Advertising	TR		2	0	2	3
2026002011	Modern Communication Technologies	TR		2	0	2	3
2026002012	E-Commerce and Digital Payment Systems	TR		2	0	2	3
2026002013	Marketplace Strategies	TR		2	0	2	3
2026002014	E-Commerce Law and Ethics			2	0	2	3
2026002015	Communication Skills			2	0	2	3
2026002016	Business Management			2	0	2	3
2026002017	Artificial Intelligence Supported Marketing			2	0	2	3

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
2000002053	Scientific Data Literacy			2	0	2	3
2026002001	Digital Content Production	TR		2	0	2	3
2026002002	Information Technology Law	TR		2	0	2	3
2026002003	Supply Chain Management	TR		2	0	2	3
2026002004	Mobile Marketing	TR		2	0	2	3
2026002005	Digital Entrepreneurship	TR		2	0	2	3
2026002006	Digital Marketing	TR		2	0	2	3
2026002007	Brand Management	TR		2	0	2	3
2026002008	Entrepreneurship and Business Plan	TR		2	0	2	3
2026002009	Social Media Marketing	TR		2	0	2	3
2026002010	Introduction to Advertising	TR		2	0	2	3
2026002011	Modern Communication Technologies	TR		2	0	2	3
2026002012	E-Commerce and Digital Payment Systems	TR		2	0	2	3
2026002013	Marketplace Strategies	TR		2	0	2	3
2026002014	E-Commerce Law and Ethics			2	0	2	3
2026002015	Communication Skills			2	0	2	3
2026002016	Business Management			2	0	2	3
2026002017	Artificial Intelligence Supported Marketing			2	0	2	3

Üniversite Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
5010003002	German Reading and Speaking Skills	TR		2	0	2	3
5010003005	Computer and Information Technologies	TR		2	0	2	3
5010003011	Critical Thinking	TR		2	0	2	3
5010003014	Entrepreneurship and Inovation	TR		2	0	2	3
5010003015	Volunteering Studies	TR		2	0	2	3
5010003021	Occupational Therapy	TR		2	0	2	3
5010003029	Project Management	TR		2	0	2	3
5010003032	Physical Activity and Health	TR		2	0	2	3
5010003033	Health Sociology and Politics	TR		2	0	2	3
5010003037	Quality Management in Healtcare	TR		2	0	2	3
5010003042	City and Culture: Istanbul	TR		2	0	2	3
5010003045	Medical Terminology	TR		2	0	2	3
5010003047	History of Civilization	TR		2	0	2	3
5010003048	Introduction to Sexual and Reproductive Health	TR		2	0	2	3
5010003051	Life Quality	TR		2	0	2	3
5010003076	Turkish and World Cuisine	TR		2	0	2	3
5010003090	Voice Health	TR		2		2	3
5010003099	Gender Studies	TR		2	0	2	3
5010003109	Philosophy	TR		2		2	3
5010003110	History of Art	TR		2	0	2	3
5010003116	History of Turkish Language	TR		2	0	2	3
5010003120	History of Science	TR		2	0	2	3
5010003125	Elegance Education	TR		2	0	2	3
5010003126	Individuals with Special Needs and Participation	TR		2	0	2	3
5010003143	Political Science	TR		2	0	2	3
5010003156	European History	TR		2	0	2	3
5010003159	Healthy Nutrition	TR		2	0	2	3
5010003169	Introduction to Sociology			2	0	2	3
5010003170	Management Skills			2	0	2	3
5010003176	Money and Capital Markets			2	0	2	3
5010003199	Process Improvement and Quality Management	TR		2	0	2	3
5010003215	Studies on Evliya Çelebi’s Travels	TR		2	0	2	3

4. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

2026221002

E-Commerce and E-Logistics

2026221004

E-Commerce Information Systems

2026221010

Web Design

2026221012

Capstone Project

2026221014

Professional Practice

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
2000002053	Scientific Data Literacy			2	0	2	3
2026002001	Digital Content Production	TR		2	0	2	3
2026002002	Information Technology Law	TR		2	0	2	3
2026002003	Supply Chain Management	TR		2	0	2	3
2026002004	Mobile Marketing	TR		2	0	2	3
2026002005	Digital Entrepreneurship	TR		2	0	2	3
2026002006	Digital Marketing	TR		2	0	2	3
2026002007	Brand Management	TR		2	0	2	3
2026002008	Entrepreneurship and Business Plan	TR		2	0	2	3
2026002009	Social Media Marketing	TR		2	0	2	3
2026002010	Introduction to Advertising	TR		2	0	2	3
2026002011	Modern Communication Technologies	TR		2	0	2	3
2026002012	E-Commerce and Digital Payment Systems	TR		2	0	2	3
2026002013	Marketplace Strategies	TR		2	0	2	3
2026002014	E-Commerce Law and Ethics			2	0	2	3
2026002015	Communication Skills			2	0	2	3
2026002016	Business Management			2	0	2	3
2026002017	Artificial Intelligence Supported Marketing			2	0	2	3

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
2000002053	Scientific Data Literacy			2	0	2	3
2026002001	Digital Content Production	TR		2	0	2	3
2026002002	Information Technology Law	TR		2	0	2	3
2026002003	Supply Chain Management	TR		2	0	2	3
2026002004	Mobile Marketing	TR		2	0	2	3
2026002005	Digital Entrepreneurship	TR		2	0	2	3
2026002006	Digital Marketing	TR		2	0	2	3
2026002007	Brand Management	TR		2	0	2	3
2026002008	Entrepreneurship and Business Plan	TR		2	0	2	3
2026002009	Social Media Marketing	TR		2	0	2	3
2026002010	Introduction to Advertising	TR		2	0	2	3
2026002011	Modern Communication Technologies	TR		2	0	2	3
2026002012	E-Commerce and Digital Payment Systems	TR		2	0	2	3
2026002013	Marketplace Strategies	TR		2	0	2	3
2026002014	E-Commerce Law and Ethics			2	0	2	3
2026002015	Communication Skills			2	0	2	3
2026002016	Business Management			2	0	2	3
2026002017	Artificial Intelligence Supported Marketing			2	0	2	3

Üniversite Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
5010003002	German Reading and Speaking Skills	TR		2	0	2	3
5010003005	Computer and Information Technologies	TR		2	0	2	3
5010003011	Critical Thinking	TR		2	0	2	3
5010003014	Entrepreneurship and Inovation	TR		2	0	2	3
5010003015	Volunteering Studies	TR		2	0	2	3
5010003021	Occupational Therapy	TR		2	0	2	3
5010003029	Project Management	TR		2	0	2	3
5010003032	Physical Activity and Health	TR		2	0	2	3
5010003033	Health Sociology and Politics	TR		2	0	2	3
5010003037	Quality Management in Healtcare	TR		2	0	2	3
5010003042	City and Culture: Istanbul	TR		2	0	2	3
5010003045	Medical Terminology	TR		2	0	2	3
5010003047	History of Civilization	TR		2	0	2	3
5010003048	Introduction to Sexual and Reproductive Health	TR		2	0	2	3
5010003051	Life Quality	TR		2	0	2	3
5010003076	Turkish and World Cuisine	TR		2	0	2	3
5010003090	Voice Health	TR		2		2	3
5010003099	Gender Studies	TR		2	0	2	3
5010003109	Philosophy	TR		2		2	3
5010003110	History of Art	TR		2	0	2	3
5010003116	History of Turkish Language	TR		2	0	2	3
5010003120	History of Science	TR		2	0	2	3
5010003125	Elegance Education	TR		2	0	2	3
5010003126	Individuals with Special Needs and Participation	TR		2	0	2	3
5010003143	Political Science	TR		2	0	2	3
5010003156	European History	TR		2	0	2	3
5010003159	Healthy Nutrition	TR		2	0	2	3
5010003169	Introduction to Sociology			2	0	2	3
5010003170	Management Skills			2	0	2	3
5010003176	Money and Capital Markets			2	0	2	3
5010003199	Process Improvement and Quality Management	TR		2	0	2	3
5010003215	Studies on Evliya Çelebi’s Travels	TR		2	0	2	3