MEDICINE (ENGLISH)
Qualification Awarded Program Süresi Toplam Kredi (AKTS) Öğretim Şekli Yeterliliğin Düzeyi ve Öğrenme Alanı
Bachelor's (First Cycle) Degree 6 360 FULL TIME TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 7
QF-EHEA:Second Cycle
TR-NQF-HE, ISCED (1997-2013): 72

Ders Genel Tanıtım Bilgileri

Course Code: 5010003104
Ders İsmi: Global Marketing
Ders Yarıyılı: Spring
Ders Kredileri:
Theoretical Practical Labs Credit ECTS
2 2 3
Language of instruction: EN
Ders Koşulu:
Ders İş Deneyimini Gerektiriyor mu?: No
Other Recommended Topics for the Course:
Type of course: Üniversite Seçmeli
Course Level:
Bachelor TR-NQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi Fahri BAĞIR
Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives: Proficiency in key global marketing tools, concepts, and terminology.

Familiar with the global marketing environment and able to analyse the complex global marketing environment. 
Demonstrated ability to think strategically and make key decisions related to product and brand development, pricing strategy, distribution channel selection and marketing communications strategy on a global scale.
 Apply theoretical knowledge to real-world scenarios through case studies, practical exercises and industry insights.
Course Content: This comprehensive course in global marketing strategies explores the field of international marketing to provide students with the knowledge and skills needed to thrive in today's global business environment. Throughout the course, students will engage in real-world case studies, practical exercises, and industry insights to gain a comprehensive understanding of global marketing practices. Upon completion of this course, students will be able to understand the complex global marketing environment and develop effective marketing strategies for global business.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week Subject Related Preparation
1)
2)
3) Chapter4&5
4) Chapter 6
4) Chapter 6
5)
6) Chapter 8
7)
8)
9) Chapter 11
10) Chapter12
11) Chapter 13
12) Chapter 14
13) Chapter 15
14) Chapter 16&17
15)

Sources

Course Notes / Textbooks: Global Marketing, 10th edition, Published by Pearson (February 1, 2019) ©
2020. Mark C. Green Simpson CollegeWarren J. Keegan Pace University
References:

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) Explain the basic structure, development and normal functioning of the human body at the level of molecules, cells, tissues, organs and systems.
2) Questions the abnormal structure and functioning of the human body, explains it with information based on qualified scientific research, evaluates the causes of diseases by considering the interaction with the individual and his environment.
3) Evaluates clinical decision making and management processes of diseases under the guidance of evidence-based medicine practices.
4) Defines the concepts of health and disease in individual and social contexts, explains health seeking and health protection behaviors, national health service delivery and administrative processes.
5) Knows the research processes that form the basis of medical knowledge, has a level of foreign language knowledge to follow the developments in this field.
6) Takes medical history from the applicant/patient and their relatives.
7) Performs physical examination of individuals, evaluates diagnostic tests, manages diagnosis and treatment processes by using appropriate process steps.
8) Applies medical interventions to individuals for diagnosis, treatment or prevention.
9) Plans and realizes practices for the protection and improvement of health in individual and social dimensions.
10) Plans a scientific research, implements and evaluates the results.
11) Demonstrates lifelong learning behavior by making use of scientific and technological developments for professional and social changes.
12) Fulfills its responsibilities as a physician within the framework of professional values, ethical principles and legal regulations, regardless of language, religion, race, gender, social and cultural discrimination in the individual and society it serves.
13) He / she works in teams with his colleagues and other healthcare professionals in the processes of protecting and improving health in individual and social dimensions, and managing diseases.
14) Organizes and keeps records of health and disease related data obtained from individuals and society in medical and administrative contexts.
15) It strives to protect and develop the health of the individual and the society and to provide health services for the benefit of the individuals who make up the society.

Ders - Öğrenme Kazanımı İlişkisi

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Explain the basic structure, development and normal functioning of the human body at the level of molecules, cells, tissues, organs and systems.
2) Questions the abnormal structure and functioning of the human body, explains it with information based on qualified scientific research, evaluates the causes of diseases by considering the interaction with the individual and his environment.
3) Evaluates clinical decision making and management processes of diseases under the guidance of evidence-based medicine practices.
4) Defines the concepts of health and disease in individual and social contexts, explains health seeking and health protection behaviors, national health service delivery and administrative processes.
5) Knows the research processes that form the basis of medical knowledge, has a level of foreign language knowledge to follow the developments in this field.
6) Takes medical history from the applicant/patient and their relatives.
7) Performs physical examination of individuals, evaluates diagnostic tests, manages diagnosis and treatment processes by using appropriate process steps.
8) Applies medical interventions to individuals for diagnosis, treatment or prevention.
9) Plans and realizes practices for the protection and improvement of health in individual and social dimensions.
10) Plans a scientific research, implements and evaluates the results.
11) Demonstrates lifelong learning behavior by making use of scientific and technological developments for professional and social changes.
12) Fulfills its responsibilities as a physician within the framework of professional values, ethical principles and legal regulations, regardless of language, religion, race, gender, social and cultural discrimination in the individual and society it serves.
13) He / she works in teams with his colleagues and other healthcare professionals in the processes of protecting and improving health in individual and social dimensions, and managing diseases.
14) Organizes and keeps records of health and disease related data obtained from individuals and society in medical and administrative contexts.
15) It strives to protect and develop the health of the individual and the society and to provide health services for the benefit of the individuals who make up the society.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
total %

İş Yükü ve AKTS Kredisi Hesaplaması

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 28 392
Quizzes 1 1 1
Midterms 1 1 1
Final 1 1 1
Total Workload 395