PSYCHOLOGY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | 1311002065 | ||||||||
Ders İsmi: | Advertising Psychology | ||||||||
Ders Yarıyılı: | Spring | ||||||||
Ders Kredileri: |
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Language of instruction: | TR | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Bölüm Seçmeli | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi Fatma GÖRAL | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The objective of the Advertising Psychology course is to equip students with the ability to understand consumer behaviors in advertising and marketing processes and to apply psychological strategies that can influence these behaviors. Through this course, students will be able to analyze the impact of advertisements on consumers and have the ability to design and implement effective advertising campaigns. |
Course Content: | • Fundamentals of Advertising Psychology • Understanding Consumer Behaviors • Advertising Strategies and Consumer Decision Processes • Psychological Influence Mechanisms • Psychology of Colors and Visuals • Creating Brand Awareness and Brand Loyalty • Psychological Approaches in Social Media and Digital Marketing • Writing Effective Advertising Copies • Ethics in Advertising |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | 1. Introduction and Fundamentals of Advertising Psychology | Articles |
2) | 2. Psychological Foundations of Consumer Behaviors | Articles |
3) | 3. Perception and Persuasion Techniques | Articles |
4) | 4. The Impact of Colors and Visuals | Articles |
5) | 5. Advertising Strategies and Consumer Decision Processes | Articles |
6) | 6. Brand Awareness and Brand Loyalty | Articles |
7) | 7. Target Audience Analysis | Articles |
8) | midterm | articles |
9) | 9. Writing Effective Advertising Copies | Articles |
10) | 10. Storytelling in Advertising Campaigns | Articles |
11) | 11. Psychological Influence Mechanisms | Articles |
12) | 12. Advertising and Culture | Articles |
13) | 13. Interactive and Experiential Advertisements | Articles |
14) | 14. Ethics in Advertising | Articles |
15) | 15. Current Research in Advertising Psychology | Articles |
16) | Final | Articles |
Course Notes / Textbooks: | Öğretim üyesi sunumları |
References: | Makaleler |
Ders Öğrenme Kazanımları | 1 |
5 |
2 |
3 |
4 |
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Program Outcomes | ||||||||
1) Knows the basic concepts and subfields of the science of psychology. Uses the knowledge based on theoretical practice in the field of study. | ||||||||
2) Knows the basic research methods of the science of psychology, applies and interprets the data obtained. | ||||||||
3) Our graduates are aware of their competence and competencies in their studies in the field. | ||||||||
4) Our graduates continue their professional development by constantly following local and universal developments that will contribute to their professional life. | ||||||||
5) Our graduates contribute to their field by having effective communication and problem solving skills. | ||||||||
6) Our graduates know the ethical values of psychology science and respect differences. | ||||||||
7) Our graduates know the social and universal effects of the field of study and its legal consequences. | ||||||||
8) Our graduates are knowledgeable about other fields related to psychology. Uses this knowledge in collaborative work. | ||||||||
9) Follows the English literature and basic resources in the field of psychology. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Knows the basic concepts and subfields of the science of psychology. Uses the knowledge based on theoretical practice in the field of study. | |
2) | Knows the basic research methods of the science of psychology, applies and interprets the data obtained. | |
3) | Our graduates are aware of their competence and competencies in their studies in the field. | |
4) | Our graduates continue their professional development by constantly following local and universal developments that will contribute to their professional life. | |
5) | Our graduates contribute to their field by having effective communication and problem solving skills. | |
6) | Our graduates know the ethical values of psychology science and respect differences. | |
7) | Our graduates know the social and universal effects of the field of study and its legal consequences. | |
8) | Our graduates are knowledgeable about other fields related to psychology. Uses this knowledge in collaborative work. | |
9) | Follows the English literature and basic resources in the field of psychology. |
Anlatım |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 20 |
Midterms | 1 | % 40 |
Semester Final Exam | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 16 | 3 | 48 |
Study Hours Out of Class | 16 | 6 | 96 |
Quizzes | 1 | 6 | 6 |
Midterms | 1 | 6 | 6 |
Final | 1 | 6 | 6 |
Total Workload | 162 |