OPTICIANRY | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | 2017002006 | ||||||||
Ders İsmi: | Customer Relations and Marketing in Opticianry | ||||||||
Ders Yarıyılı: | Spring | ||||||||
Ders Kredileri: |
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Language of instruction: | TR | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Bölüm Seçmeli | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. Aslı ARSLAN | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The aim of this course is; to explain consumer behaviors and to empower students to develop marketing practices in for-profit and / or non-profit structures. |
Course Content: | It includes topics such as consumer, consumer behavior, the effects of consumer behavior on sales and marketing, satisfaction, habits, and purchasing strategies. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction | |
2) | Introduction to Behavior | |
3) | Consumer Behavior | |
4) | Consumer Behavior Models and the Relationship of Consumer Behavior with Other Science Fields | |
5) | Introduction to Marketing | |
6) | Consumer Behavior and Marketing Relationship | |
7) | Consumer Perspective and Market | |
8) | Midterms | |
9) | Perception | |
10) | Learning and Memory | |
11) | Motivation | |
12) | Interests and Attitude | |
13) | Self and Personality | |
14) | Decision Process in Purchasing | |
15) | Marketing Communication, Persuasion Techniques and Customer Satisfaction | |
16) | Final Exams |
Course Notes / Textbooks: | Ders notları dersin öğretim elemanı tarafından verilecektir. / Course notes are given by lecturer. |
References: | Doç. Dr. Baş, M. Doç. Dr. Tolom,M. Doç.Dr. Aktepe, C.(2013).Müşteri İlişkileri Yönetimi, 2.Baskı |
Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes | |||||||||||||
1) Has a basic level of theoretical and practical knowledge about opticianry. | |||||||||||||
2) Has training on the ethical framework of optician practices. | |||||||||||||
3) He/she carries out a given task independently by using the basic knowledge he/she has about optics applications. | |||||||||||||
4) Uses basic theoretical and applied knowledge about the field, basic computer programs and related technologies. | |||||||||||||
5) Expresses yourself effectively by using information and communication technologies related to optician's field and communicating both verbally and in writing. | |||||||||||||
6) Evaluates the basic knowledge and skills acquired in optics with a critical perspective. | |||||||||||||
7) He/she identifies his/her needs for learning and has the competence to direct his/her own learning. | |||||||||||||
8) Have the ability to use the equipment, machinery and equipment necessary for the preparation of glasses and the necessary technical knowledge for this. | |||||||||||||
9) Makes the selection of basic vision devices (glasses, contact lenses, etc.) according to the prescription and makes them ready for the user. | |||||||||||||
10) Knows the function of glasses in the correction of myopia, hyperopia and astigmatism. | |||||||||||||
11) It has sufficient infrastructure in terms of quality in health, brand marketing target, optician business. | |||||||||||||
12) Has sufficient awareness of individual and public health, environmental protection and occupational safety. | |||||||||||||
13) As an optician, she/he knows the laws, regulations, legislation and professional ethical rules related to her/his duties, rights and responsibilities and acts in accordance with these rules. | |||||||||||||
14) Carries out a given task independently by using the basic knowledge he/she has in his/her field. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has a basic level of theoretical and practical knowledge about opticianry. | 1 |
2) | Has training on the ethical framework of optician practices. | |
3) | He/she carries out a given task independently by using the basic knowledge he/she has about optics applications. | 1 |
4) | Uses basic theoretical and applied knowledge about the field, basic computer programs and related technologies. | |
5) | Expresses yourself effectively by using information and communication technologies related to optician's field and communicating both verbally and in writing. | 5 |
6) | Evaluates the basic knowledge and skills acquired in optics with a critical perspective. | 3 |
7) | He/she identifies his/her needs for learning and has the competence to direct his/her own learning. | |
8) | Have the ability to use the equipment, machinery and equipment necessary for the preparation of glasses and the necessary technical knowledge for this. | 4 |
9) | Makes the selection of basic vision devices (glasses, contact lenses, etc.) according to the prescription and makes them ready for the user. | |
10) | Knows the function of glasses in the correction of myopia, hyperopia and astigmatism. | |
11) | It has sufficient infrastructure in terms of quality in health, brand marketing target, optician business. | |
12) | Has sufficient awareness of individual and public health, environmental protection and occupational safety. | |
13) | As an optician, she/he knows the laws, regulations, legislation and professional ethical rules related to her/his duties, rights and responsibilities and acts in accordance with these rules. | |
14) | Carries out a given task independently by using the basic knowledge he/she has in his/her field. |
Anlatım | |
Course | |
Soru cevap/ Tartışma |
Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Semester Final Exam | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Application | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 2 | 28 |
Homework Assignments | 1 | 2 | 2 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 90 |