E-COMMERCE AND MARKETING
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Associate (Short Cycle) Degree	2	120	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 5 QF-EHEA:Short Cycle TR-NQF-HE, ISCED (1997-2013): 34

Profile of the Programme

The Associate Degree Program in E-Commerce and Marketing is designed to provide students with a solid academic foundation and practical competencies required to operate effectively within today’s digital commerce and marketing landscape. The curriculum encompasses core subject areas including e-commerce infrastructures, digital marketing strategies, brand and customer relationship management, consumer behavior, content production, logistics operations, and data-driven decision-making. To ensure alignment with contemporary professional and sectoral expectations, theoretical coursework is complemented by applied learning activities such as project-based assignments, case analyses, and practical applications on digital platforms. The program aims to cultivate graduates who are capable of managing online sales processes, developing and evaluating digital marketing campaigns, interpreting consumer and market data, and utilizing digital tools and technologies competently. In line with stakeholder needs, the program seeks to develop individuals with operational, analytical, and problem-solving abilities suited to the dynamic nature of digital commerce. Graduates are equipped to take on various roles within e-commerce firms, marketing departments, digital media agencies, and SMEs engaged in online commercial activities, and they also possess the foundational competencies necessary to initiate and manage their own digital business ventures.