DEPARTMENT OF INDUSTRIAL ENGINEERING (ENGLISH) | |||||
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Qualification Awarded | Program Süresi | Toplam Kredi (AKTS) | Öğretim Şekli | Yeterliliğin Düzeyi ve Öğrenme Alanı | |
4 | 240 | FULL TIME |
TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 6 QF-EHEA:First Cycle TR-NQF-HE, ISCED (1997-2013): 44,52 |
Course Code: | 1411002024 | ||||||||||
Ders İsmi: | Fundementals of Marketing | ||||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | EN | ||||||||||
Ders Koşulu: | |||||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||||
Other Recommended Topics for the Course: | None | ||||||||||
Type of course: | Department Elective | ||||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||||
Course Coordinator : | Dr.Öğr.Üyesi Elif TARAKÇI | ||||||||||
Course Lecturer(s): | |||||||||||
Course Assistants: |
Course Objectives: | Upon successful completion of this course, students will be able to: Acquire proficiency in essential marketing tools, concepts, and terminology. Properly describe and articulate business terms and concepts linked to marketing field. Recognize the significance of product, pricing, place and promotion in the planning process. Apply fundamental concepts and theories to analyse complex business situations. Employ marketing concepts, tools, and techniques to address specific business challenges. |
Course Content: | This course is designed to provide an overview of modern marketing practices. Its courses can be roughly divided into two main parts: The first part introduces basic marketing concepts, principles, and tools. Here we will study consumer behaviour, market research methods, and marketing strategy design. The second part focuses on the practical implementation and mainly covers the four key elements of the marketing mix: product, price, place, and promotion. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction to Marketing | Chapter 1 |
2) | Marketing Strategy | Chapter 2 |
3) | Consumer Markets and Buyer Behavior | Chapter 5 |
4) | Busəness Markets and Business Buyer Behavior | Chapter 6 |
5) | Customer Value Driven Marketing Strategy- STP | Chapter 7 |
6) | Managing Marketing İnformation to Gain Customer Insights (Midterm Questions Till Here) | Chapter 4 |
7) | Products-Services-Brands | Chapter 8 |
8) | Mid Term | |
9) | Pricing | Chapter 10-11 |
10) | Marketing Channels, Retailing and Wholesaling | Chapter 12 |
11) | İntegrated Marketing Communications and Advertisements | Chapter 14 |
12) | New Product Developments | Chapter 9 |
13) | New Product Developments | Chapter 9 |
14) | Public Relations, Personal Selling and Sales Promotion | Chapter 15-Chapter-16 |
15) | Public Relations, Personal Selling and Sales Promotion | Chapter 15-Chapter-17 |
16) | FINAL EXAM |
Course Notes / Textbooks: | Principles of Marketing, 18th edition by Kotler & Armstrong, Prentice Pearson Hall, NJ. |
References: | Principles of Marketing, 18th edition by Kotler & Armstrong, Prentice Pearson Hall, NJ. |
Ders Öğrenme Kazanımları | 1 |
2 |
3 |
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Program Outcomes | ||||||||||||||
1) Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems. | ||||||||||||||
2) Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams. | ||||||||||||||
3) Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself. | ||||||||||||||
4) Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development | ||||||||||||||
5) Awareness of the sectors and the ability to prepare a business plan. | ||||||||||||||
6) Professional and ethical responsibility awareness and acting in accordance with ethical principles. | ||||||||||||||
7) Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions. | ||||||||||||||
8) Information about current engineering practices and standards used in engineering practices. | ||||||||||||||
9) The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose. | ||||||||||||||
10) The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements. | ||||||||||||||
11) The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively. | ||||||||||||||
12) Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues. | ||||||||||||||
13) Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods. | ||||||||||||||
14) In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d). | ||||||||||||||
15) Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Adequate knowledge of mathematics (a), science (b) and industrial engineering (c) (1) and the ability to use this knowledge in complex engineering problems. | |
2) | Ability to work effectively both individually and in interdisciplinary and multidisciplinary teams. | |
3) | Awareness of the necessity of lifelong learning and the ability to access information, to follow developments in science and technology, and to constantly renew oneself. | |
4) | Knowledge of project management, risk management, innovation and change management, entrepreneurship and sustainable development | |
5) | Awareness of the sectors and the ability to prepare a business plan. | |
6) | Professional and ethical responsibility awareness and acting in accordance with ethical principles. | |
7) | Information about the problems of the age in the field of engineering and the effects and legal consequences of engineering practices on health, environment and safety in universal and social dimensions. | |
8) | Information about current engineering practices and standards used in engineering practices. | |
9) | The ability to identify, formulate and solve complex engineering problems, and the ability to select and apply appropriate analysis and modeling methods for this purpose. | |
10) | The ability to design a complex system, process, device or product using modern methods under realistic constraints and conditions and to meet specific requirements. | |
11) | The ability to develop, select and use modern techniques and tools necessary for the solution of engineering problems, and the ability to use information technologies effectively. | |
12) | Ability to design and conduct experiments, collect data, analyze data and interpret results for the study of engineering problems or research issues. | |
13) | Ability to communicate effectively, write reports and make presentations in Turkish and English with oral, written and visual methods. | |
14) | In-depth knowledge of appropriate analytical and experimental methods and computational methods for system integration such as simulation (a), production systems (b) operations research (c) and statistics (d). | |
15) | Skills in designing (a) and improving (b), defining goals and criteria (c), analyzing (d) and developing solutions (e) systems that include people, materials, information, equipment and energy to creatively solve real-life problems |
Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
Grup Projesi | |
Sunum |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Presentation | 1 | % 15 |
Project | 1 | % 15 |
Midterms | 1 | % 20 |
Semester Final Exam | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 7 | 98 |
Presentations / Seminar | 1 | 2 | 2 |
Project | 1 | 2 | 2 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 148 |