PSYCHOLOGY (ENGLISH)
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Bachelor's (First Cycle) Degree	4	240	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 6 QF-EHEA:First Cycle TR-NQF-HE, ISCED (1997-2013): 31

Ders Genel Tanıtım Bilgileri

Course Code:

5010003104

Ders İsmi:

Global Marketing

Ders Yarıyılı:

Spring
Fall

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
2			2	3

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

Type of course:

Üniversite Seçmeli

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Fahri BAĞIR

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

Proficiency in key global marketing tools, concepts, and terminology.

Familiar with the global marketing environment and able to analyse the complex global marketing environment. 
Demonstrated ability to think strategically and make key decisions related to product and brand development, pricing strategy, distribution channel selection and marketing communications strategy on a global scale.
 Apply theoretical knowledge to real-world scenarios through case studies, practical exercises and industry insights.

Course Content:

This comprehensive course in global marketing strategies explores the field of international marketing to provide students with the knowledge and skills needed to thrive in today's global business environment. Throughout the course, students will engage in real-world case studies, practical exercises, and industry insights to gain a comprehensive understanding of global marketing practices. Upon completion of this course, students will be able to understand the complex global marketing environment and develop effective marketing strategies for global business.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)
2)
3)		Chapter4&5
4)		Chapter 6
4)		Chapter 6
5)
6)		Chapter 8
7)
8)
9)		Chapter 11
10)		Chapter12
11)		Chapter 13
12)		Chapter 14
13)		Chapter 15
14)		Chapter 16&17
15)

Sources

Course Notes / Textbooks:	Global Marketing, 10th edition, Published by Pearson (February 1, 2019) © 2020. Mark C. Green Simpson CollegeWarren J. Keegan Pace University
References:

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) Knows the theories, different approaches and perspectives related to psychology and knows the basic concepts and terms related to psychology.
2) Knows the process of psychology becoming a science from a historical perspective, its approach to emotional, behavioral and mental processes in this process and the scientific methods used to investigate these processes.
3) Knows the working subjects and methods of the subfields of psychology and defines the duties of psychologists working in these fields.
4) To be able to deal with the human being as a biological, psychological, sociological and cultural whole and to be able to establish a relationship with related disciplines in this sense.
5) Knows the salient emphases of the major theories, approaches and perspectives of psychology (behavioral, biological, cognitive, evolutionary, humanistic, psychodynamic and sociocultural).
6) Knows the basic principles and methods of psychological assessment and gains basic interview skills.
7) Have a basic level of knowledge about commonly used measurement tools in related subfields of psychology.
8) To have the knowledge and skills required to conduct research in the field of psychology, to find a problem, to create a research design, to collect data, to determine appropriate data analysis, to interpret and report findings.
9) To have a good understanding of scientific thinking in psychology; to use critical thinking and reasoning skills.
10) Knows the ethical principles, values and practices of psychology.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knows the theories, different approaches and perspectives related to psychology and knows the basic concepts and terms related to psychology.
2)	Knows the process of psychology becoming a science from a historical perspective, its approach to emotional, behavioral and mental processes in this process and the scientific methods used to investigate these processes.
3)	Knows the working subjects and methods of the subfields of psychology and defines the duties of psychologists working in these fields.
4)	To be able to deal with the human being as a biological, psychological, sociological and cultural whole and to be able to establish a relationship with related disciplines in this sense.
5)	Knows the salient emphases of the major theories, approaches and perspectives of psychology (behavioral, biological, cognitive, evolutionary, humanistic, psychodynamic and sociocultural).
6)	Knows the basic principles and methods of psychological assessment and gains basic interview skills.
7)	Have a basic level of knowledge about commonly used measurement tools in related subfields of psychology.
8)	To have the knowledge and skills required to conduct research in the field of psychology, to find a problem, to create a research design, to collect data, to determine appropriate data analysis, to interpret and report findings.
9)	To have a good understanding of scientific thinking in psychology; to use critical thinking and reasoning skills.
10)	Knows the ethical principles, values and practices of psychology.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	28	392
Quizzes	1	1	1
Midterms	1	1	1
Final	1	1	1
Total Workload			395