PSYCHOLOGY (ENGLISH) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | 1312002065 | ||||||||
Ders İsmi: | Psychology of advertising | ||||||||
Ders Yarıyılı: | Spring | ||||||||
Ders Kredileri: |
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Language of instruction: | EN | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi Fatma GÖRAL | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The objective of the Advertising Psychology course is to equip students with the ability to understand consumer behaviors in advertising and marketing processes and to apply psychological strategies that can influence these behaviors. Through this course, students will be able to analyze the impact of advertisements on consumers and have the ability to design and implement effective advertising campaigns. |
Course Content: | • Fundamentals of Advertising Psychology • Understanding Consumer Behaviors • Advertising Strategies and Consumer Decision Processes • Psychological Influence Mechanisms • Psychology of Colors and Visuals • Creating Brand Awareness and Brand Loyalty • Psychological Approaches in Social Media and Digital Marketing • Writing Effective Advertising Copies • Ethics in Advertising |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | 1. Introduction and Fundamentals of Advertising Psychology | Articles |
2) | 2. Psychological Foundations of Consumer Behaviors | Articles |
3) | 3. Perception and Persuasion Techniques | Articles |
4) | 4. The Impact of Colors and Visuals | Articles |
5) | 5. Advertising Strategies and Consumer Decision Processes | Articles |
6) | 6. Brand Awareness and Brand Loyalty | Articles |
7) | 7. Target Audience Analysis | Articles |
8) | midterm | articles |
9) | 9. Writing Effective Advertising Copies | Articles |
10) | 10. Storytelling in Advertising Campaigns | Articles |
11) | 11. Psychological Influence Mechanisms | Articles |
12) | 12. Advertising and Culture | Articles |
13) | 13. Interactive and Experiential Advertisements | Articles |
14) | 14. Ethics in Advertising | Articles |
15) | 15. Current Research in Advertising Psychology | Articles |
16) | Final | Articles |
Course Notes / Textbooks: | Öğretim üyesi sunumları |
References: | Makaleler |
Ders Öğrenme Kazanımları | 1 |
5 |
2 |
3 |
4 |
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Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Anlatım |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 20 |
Midterms | 1 | % 40 |
Semester Final Exam | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 16 | 3 | 48 |
Study Hours Out of Class | 16 | 6 | 96 |
Quizzes | 1 | 6 | 6 |
Midterms | 1 | 6 | 6 |
Final | 1 | 6 | 6 |
Total Workload | 162 |