PSYCHOLOGY
Qualification Awarded	Program Süresi	Toplam Kredi (AKTS)	Öğretim Şekli	Yeterliliğin Düzeyi ve Öğrenme Alanı
Bachelor's (First Cycle) Degree	4	240	FULL TIME	TYÇ, TR-NQF-HE, EQF-LLL, ISCED (2011):Level 6 QF-EHEA:First Cycle TR-NQF-HE, ISCED (1997-2013): 31

Ders Genel Tanıtım Bilgileri

Course Code:

1311002065

Ders İsmi:

Advertising Psychology

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Labs	Credit	ECTS
3	0	0	3	5

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Other Recommended Topics for the Course:

Type of course:

Bölüm Seçmeli

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Fatma GÖRAL

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

The objective of the Advertising Psychology course is to equip students with the ability to understand consumer behaviors in advertising and marketing processes and to apply psychological strategies that can influence these behaviors. Through this course, students will be able to analyze the impact of advertisements on consumers and have the ability to design and implement effective advertising campaigns.

Course Content:

• Fundamentals of Advertising Psychology
• Understanding Consumer Behaviors
• Advertising Strategies and Consumer Decision Processes
• Psychological Influence Mechanisms
• Psychology of Colors and Visuals
• Creating Brand Awareness and Brand Loyalty
• Psychological Approaches in Social Media and Digital Marketing
• Writing Effective Advertising Copies
• Ethics in Advertising

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Understanding the psychological foundations of consumer behaviors in advertising processes
2) • Acquiring behavior principles in accordance with advertising ethics
2 - Skills
Cognitive - Practical
1) • Gaining the ability to design and implement effective advertising campaigns
3 - Competences
Communication and Social Competence
Learning Competence
1) • Being able to analyze the psychological effects of advertisements
Field Specific Competence
1) • Developing strategies for consumer decision processes
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	1. Introduction and Fundamentals of Advertising Psychology	Articles
2)	2. Psychological Foundations of Consumer Behaviors	Articles
3)	3. Perception and Persuasion Techniques	Articles
4)	4. The Impact of Colors and Visuals	Articles
5)	5. Advertising Strategies and Consumer Decision Processes	Articles
6)	6. Brand Awareness and Brand Loyalty	Articles
7)	7. Target Audience Analysis	Articles
8)	midterm	articles
9)	9. Writing Effective Advertising Copies	Articles
10)	10. Storytelling in Advertising Campaigns	Articles
11)	11. Psychological Influence Mechanisms	Articles
12)	12. Advertising and Culture	Articles
13)	13. Interactive and Experiential Advertisements	Articles
14)	14. Ethics in Advertising	Articles
15)	15. Current Research in Advertising Psychology	Articles
16)	Final	Articles

Sources

Course Notes / Textbooks:	Öğretim üyesi sunumları
References:	Makaleler

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	5	2	3	4
Program Outcomes
1) Knows the theories, different approaches and perspectives related to psychology and knows the basic concepts and terms related to psychology.
2) Knows the process of psychology becoming a science from a historical perspective, its approach to emotional, behavioral and mental processes in this process and the scientific methods used to investigate these processes.
3) Knows the working subjects and methods of the subfields of psychology and defines the duties of psychologists working in these fields.
4) To be able to deal with the human being as a biological, psychological, sociological and cultural whole and to be able to establish a relationship with related disciplines in this sense.
5) Knows the salient emphases of the major theories, approaches and perspectives of psychology (behavioral, biological, cognitive, evolutionary, humanistic, psychodynamic and sociocultural).
6) Knows the basic principles and methods of psychological assessment and gains basic interview skills.
7) Have a basic level of knowledge about commonly used measurement tools in related subfields of psychology.
8) To have the knowledge and skills required to conduct research in the field of psychology, to find a problem, to create a research design, to collect data, to determine appropriate data analysis, to interpret and report findings.
9) To have a good understanding of scientific thinking in psychology; to use critical thinking and reasoning skills.
10) Knows the ethical principles, values and practices of psychology.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knows the theories, different approaches and perspectives related to psychology and knows the basic concepts and terms related to psychology.
2)	Knows the process of psychology becoming a science from a historical perspective, its approach to emotional, behavioral and mental processes in this process and the scientific methods used to investigate these processes.
3)	Knows the working subjects and methods of the subfields of psychology and defines the duties of psychologists working in these fields.
4)	To be able to deal with the human being as a biological, psychological, sociological and cultural whole and to be able to establish a relationship with related disciplines in this sense.
5)	Knows the salient emphases of the major theories, approaches and perspectives of psychology (behavioral, biological, cognitive, evolutionary, humanistic, psychodynamic and sociocultural).
6)	Knows the basic principles and methods of psychological assessment and gains basic interview skills.
7)	Have a basic level of knowledge about commonly used measurement tools in related subfields of psychology.
8)	To have the knowledge and skills required to conduct research in the field of psychology, to find a problem, to create a research design, to collect data, to determine appropriate data analysis, to interpret and report findings.
9)	To have a good understanding of scientific thinking in psychology; to use critical thinking and reasoning skills.
10)	Knows the ethical principles, values and practices of psychology.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 20
Midterms	1	% 40
Semester Final Exam	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Study Hours Out of Class	16	6	96
Quizzes	1	6	6
Midterms	1	6	6
Final	1	6	6
Total Workload			162